Eric Greenspan

MAY 9, 2013

If you get to know me and I hand over my email address, don’t add me to a mailing list and spam me the next three days. About me: I’m a dad, a social research marketer, customer service champion, closet chef, TEDster. The post The Social Media Rules of Engagement appeared first on Eric Greenspan.

Social Media 117

Social Media Media IBM IBM 117

Tech.Co

NOVEMBER 28, 2022

Live Shopping is an integral part of the “social commerce” phenomenon – a general term for ecommerce experiences within which customers don’t even have to leave social media platforms to buy items – but other tech companies like Meta, as well as TikTok, have struggled with it in the US and Europe so far.

Social Media 151

Social Media Startup Commerce News 151

Startup Professionals Musings

APRIL 20, 2022

The next step is to effectively and continuously communicate through multiple channels, including walking-the-talk, email, and really listening to feedback. Be sure to encompass all your constituents, especially including customers. Relationships are key to happiness and productivity.

Product 109

Product Training Customer Custom 109

socalTECH

FEBRUARY 21, 2012

The company said the new software is aimed at all types of small businesses, and helps local businesses to respond faster to customer inquiries, track online and offline advertising, and reply more effectively to calls, emails, and social media inquiries.

Marketing 178

Marketing Product Social Media Advertising 178

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

Marketing 114

Marketing Invest Social Media SEM 114

Startup Professionals Musings

MARCH 11, 2023

Savvy entrepreneurs start testing their ideas on potential customers even before the concept is fully cooked. There is real value in doing the key things yourself, before your startup is even started: Demonstrate thought leadership before selling a product. Craft and hone your elevator pitch early.

Ideas 126

Ideas Startup Social Media Blogging 126

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Social Media 115

Social Media Media Startup Social Network 115

Startup Professionals Musings

DECEMBER 7, 2022

Some make big mistakes, such as Webvan expanding too fast with a huge infrastructure, and Pets.com , trying to grow the business with a negative margin, under the mistaken assumption that winning customers is more important than making a profit. Introduce new products and enhancements every month.

Startup 134

Startup Search Engine Optimization Social Media Metrics 134

Startup Professionals Musings

AUGUST 15, 2022

Virtual living: the rise and growing dominance of social media. This gives rise to the personalization and customization that we all want. Analytics will soon drive nearly all business decisions for any company that wants to remain relevant to its customers. Crowdsource: putting your audience to work beyond customers.

Startup 126

Startup Social Media Entertainment Metrics 126

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements.

Social Media 95

Social Media Media Startup Blogging 95

socalTECH

OCTOBER 31, 2013

Santa Monica-based Nimble , the developer of customer relationship management and contact management software, said today that it has linked its app into social media management service Hootsuite. nimble hootsuite social media management contact sales software saas' READ MORE>>.

Social Media 138

Social Media Santa Monica SaaS Screening 138

Startup Professionals Musings

FEBRUARY 15, 2023

It’s equally easy to go online and incorporate your new entity, register some intellectual property and have some fun with social media for marketing and interacting with customers. Use multiple social-media channels, blogging, email and voicemail to build the same image and responsiveness as larger competitors.

Equity 139

Equity Social Media Startup Summary 139

Startup Professionals Musings

JUNE 12, 2023

After digging deeper, I find that most of these cases are not intentional , and the guilty may not even be aware of bad habits which are hurting their image and antagonizing management and customers. For example, you may have customers waiting for a call-back on an issue, or a team member waiting for your work before they can move forward.

Social Media 109

Social Media Training Startup Email 109

Startup Professionals Musings

MAY 12, 2021

If customers don’t know you exist, you can’t solve their problem, they won’t buy. Getting customer attention often takes more innovation today than solving the tough technical problems. Talk to real live customers in addition to marketers. Cold calls to strangers and email blasts are not so productive.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Startup Professionals Musings

SEPTEMBER 10, 2023

These days, with all the new technology, including smartphones and social media, many are convinced that multi-tasking is the answer. Yet there is more and more evidence that jumping tasks on every alert for a new email, text, or phone call actually decreases overall productivity.

Email 96

Email Activity Product Social Media 96

Startup Professionals Musings

JULY 22, 2019

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. Update your website to make it totally customer-focused. Provide memorable total customer experience relationships.

Marketing 94

Marketing Social Media Technical Review Customer 94

Tech.Co

JULY 31, 2017

Being intentionally productive is something we all strive for, but often fail to achieve. After being disrupted with an email notification, an average person will need 23 minutes and 15 seconds to regain their focus again. Videos offer a human connection, are efficient and do not interrupt the customer in the middle of something.

Snapchat 66

Snapchat Product Email Social Media 66

Berkonomics

JUNE 18, 2020

Although there is still a place for display advertising in this new world, increasingly small businesses are discovering that creating buzz and engaging their audiences through social media are more powerful and cost effective. Now companies engage and pay influencers to get your attention and want their products.

Marketing 120

Marketing Social Media Advertising .Net 120

socalTECH

OCTOBER 11, 2017

Nimble, which is led by Jon Ferrar, said joining Microsoft's Seattle Accelerator program is an "important step" in its collaboration with Microsoft's product teams, business teams, and global resellers. READ MORE>>.

Santa Monica 113

Santa Monica Social Media Email Software Development 113

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

Social Media 104

Social Media Media Marketing Social Network 104

Startup Professionals Musings

FEBRUARY 8, 2023

Most business professionals I know have been conditioned to think of inflation as highly negative, driving up their costs, and reducing customer buying. I see it as an opportunity to find new ways to attract customers , make long-needed changes to improve productivity, and lower your own costs of doing business.

Outsource 95

Outsource Customer Custom Sample 95

Startup Professionals Musings

FEBRUARY 26, 2022

Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay. On the social media side, the stakes are just as great.

Media 118

Media Tips Social Media Startup 118

Tech.Co

MAY 31, 2023

Business tools — from customer relationship management ( CRM ) platforms to accounting software — help to save startups time and money by automating key processes and maximizing efficiency. The platform makes it simple to automate a number of processes too, from status updates and email notifications to progress updates and time tracking.

Tool 131

Tool Startup Software Review Technical Review 131

TechEmpower

OCTOBER 9, 2023

Enhancing Front-End Product Search We also developed a front-end search tool that revolutionized the way users search for products. Even if certain categories aren't predefined in the database, users still receive relevant product suggestions. cto , infotech , innovation , product , project , saas

Generative AI 346

Generative AI Artificial Inteligence Tool Knowledge Base 346

Startup Professionals Musings

JUNE 6, 2012

Customer service has always been reactionary, meaning someone to wake up and answer website email requests. That’s just not sufficient to hold today’s fickle, less loyal, and ready to jump customer. Self-service technologies, social media, and smart phones have created a new set of expectations for high-tech consumers today.

Customer 97

Customer Custom Services Startup 97

Startup Professionals Musings

JUNE 8, 2020

Savvy entrepreneurs start testing their ideas on potential customers even before the concept is fully cooked. There is real value in doing the key things yourself, before your startup is even started: Demonstrate thought leadership before selling a product. Craft and hone your elevator pitch early.

Ideas 124

Ideas Tips Marketing Social Media 124

Startup Professionals Musings

JULY 17, 2021

For survival, entrepreneurs need to be all about accomplishing results that matter for themselves, their team, and their customers. That’s productivity. That is a huge hit on productivity. Practice productivity planning with your key team members. That’s extraordinary productivity. Why is this so hard?

Framework 153

Framework Product Entrepreneur Social Media 153

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

Social Media 88

Social Media Media Marketing Startup 88

Startup Professionals Musings

APRIL 16, 2022

Yet I find, as a mentor and outside consultant, that many of you focus only on working conditions and compensation as the key factors determining team engagement , health, and productivity. by Donna Cutting, who is a globally-recognized guru on employee culture and optimizing customer service. Emotional stability. Environmental safety.

Technical Review 141

Technical Review Mentor Social Media Customer 141

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a book a while back that I like, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

Customer 60

Customer Custom Marketing Social Media 60

Startup Professionals Musings

AUGUST 29, 2022

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are leading the way in these trends, on both the customer and the employee side.

Case Study 125

Case Study Platform Yahoo Social Media 125

Startup Professionals Musings

MARCH 9, 2020

Some make big mistakes, such as Webvan expanding too fast with a huge infrastructure, and Pets.com , trying to grow the business with a negative margin, under the mistaken assumption that winning customers is more important than making a profit. Introduce new products and enhancements every month.

Search Engine Optimization 131

Search Engine Optimization Startup Social Media Metrics 131

Startup Professionals Musings

MAY 18, 2020

It’s equally easy to go online and incorporate your new entity, register some intellectual property and have some fun with social media for marketing and interacting with customers. Use multiple social-media channels, blogging, email and voicemail to build the same image and responsiveness as larger competitors.

Social Media 169

Social Media Startup Equity Summary 169

Startup Professionals Musings

DECEMBER 25, 2020

These holidays, with all the new technology, including smartphones and social media, many are convinced that multi-tasking is the answer. Yet there is more and more evidence that jumping tasks on every alert for a new email, text, or phone call actually decreases overall productivity.

Email 170

Email Activity Social Media Coach 170

Startup Professionals Musings

DECEMBER 3, 2022

Since the start of the digital revolution several years ago, when the Internet and social media gave everyone instant access to you as well as your business, I have recommended personal branding as a basis for survival and thriving in this new world. Use the same mindset with new team members and customers. Don’t be too humble.

Social Media 125

Social Media Summary Startup Mentor 125

Startup Professionals Musings

JANUARY 2, 2015

For survival, entrepreneurs need to be all about accomplishing results that matter for themselves, their team, and their customers. That’s productivity. That is a huge hit on productivity. Practice productivity planning with your key team members. That’s extraordinary productivity. Why is this so hard?

Product 111

Product Entrepreneur Framework Social Media 111