five 
InfoChachkie
APRIL 29, 2013
You operate your business from a small boat in the remote waters of northern Fiji and your customers are spread across the globe, residing in the US, Europe and Asia. How can you protect your company''s reputation when a rouge customer unjustly flames your startup? Bipolar Reviewers. This pattern holds true for Tui Tai Expeditions.
InfoChachkie
MAY 27, 2013
Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. The team''s ability to drive significant customer interest without spending a dime on marketing was one of the reasons Jim Andelman and I invested in the company. Don''t Force It.
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InfoChachkie
OCTOBER 8, 2012
Five broad sources of independent, third-party validation are: Customers, Partners, Distributors, Industry Experts and other Stakeholders. However, not all ventures are mature enough to generate paying customers. If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! Triangle Of Evidence.
InfoChachkie
MAY 29, 2012
Ever heard of the band “Five Cool What?” Not surprisingly, Five Cool What never spoke with Ron again and failed to score a safety, let alone a touchdown. There are a number of entrepreneurial lessons which can be drawn from Five Cool What’s naive mishandling of their potentially big break. I am not surprised.
InfoChachkie
SEPTEMBER 24, 2012
A startup leader's primary responsibility is to maximize the return to its stakeholders, which include the company's global and local neighbors, employees, suppliers, customers and investors. A month from now it is unlikely that a supportive customer will drive across town to demonstrate their solidarity with the company.
InfoChachkie
FEBRUARY 18, 2013
Below are a five suggestions that may help you avoid another unhealthy career move. Although you will not have a formal boss at your startup, you will remain accountable to investors, partners, customers and your employees. Nearly everyone ends up with one or two bad bosses during their careers. Silver Lining. Share and Enjoy.
InfoChachkie
MARCH 25, 2013
At the time of Decca's rebuff, the Beatles had been performing under various monikers for nearly five years. Lesson - Startups have limited opportunities to secure key customers, investors and employees. Thus, when a customer, investor or partner makes a request, their motives must be dispassionately explored. Share and Enjoy.
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