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53 Questions Developers Should Ask Innovators

TechEmpower

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. After all, that’s what tech innovation is all about. Who are the customers? Do you have a custom algorithm or other technology? For customer service?

Develop 520
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Customer Trust Is An Opportunity With A Huge Payback

Startup Professionals Musings

Here are a few specifics on how to be part of the solution, without the costs, rather than part of the problem: Put a personal face and address on your site; don’t hide behind an “info” email address. Make your company visible, reachable and responsive through social networks. Don’t take shortcuts on these.

Custom 137
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Social Networking (the Shorter Version) Past, Present, Future

Both Sides of the Table

Social Networks: Past, Present & Future. I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). What are the big trends that will drive the next phase of social networks?

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Can you create a great customer case study?

Berkonomics

Email readers, continue here…] How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Using new tools in a social age. But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story.

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10 Keys To A Credible and Trusted Internet Web Domain

Startup Professionals Musings

Smart potential customers only visit and buy from credible and memorable websites. No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. Highlight interviews and reviews from recognized industry sources, and news sources.

Web 117
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Technology Attacks the Venerable Business Card

Startup Professionals Musings

What we all need is a digital tool that can extract data from business cards, as well as sync it with your cell phone, your email, and the social networks you use. Here’s the latest technology. That doesn’t address social networks and other lists you may have. The solution is simple to define.

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A good case study is worth many paid ads.

Berkonomics

Email readers, continue here.] There are a number of ways to do this effectively, including the use of social networks to create buzz, seeding product acceptance through early adopters or celebrities, or by creating a small niche market that shows unusual acceptance and more. Dave’s book: Positioning.