Berkonomics

MAY 9, 2024

Test yourself as to whether you can identify the size of your market niche, and whether you can overcome the many barriers to access customers within your niche. A strategic relationship with one or more of the largest customers? Can you translate an idea into a compelling product? Where in industry life cycle?

Patents 156

Patents Pricing Ideas Marketing 156

socalTECH

MARCH 14, 2018

As part of our sponsor relationship with the conference, we're running a series of interviews with speakers from the conference about their experience in the area of recurring revenues, customer service, and similar topics. What's the biggest lesson you've learned about retaining and keeping your customers using the subscription model?

Customer 166

Customer Custom Conference Social Media 166

Startup Professionals Musings

JUNE 26, 2023

Entrepreneurs seem more quickly frustrated these days when their “million-dollar idea” doesn’t turn into a sustainable business overnight. So why do entrepreneurs think that building a business is intuitively obvious, and should happen overnight? Even the revered Steve Jobs of Apple didn’t get it all right the first time.

Entrepreneur 102

Entrepreneur Product Services Ideas 102

Berkonomics

NOVEMBER 12, 2020

Can you create a product in a vacuum? Creating a new product in a relative vacuum is an exercise in complete trust that you know what’s best for the customer, perhaps even without interaction with such a customer. The first step : Involve potential customers early. Involve your customers early.

Product 156

Product Customer Custom Ideas 156

Startup Professionals Musings

AUGUST 22, 2020

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Customers don’t even see this as advertising. The key is consistency.

Customer 127

Customer Custom Marketing Content 127

Startup Professionals Musings

OCTOBER 30, 2022

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” Great startups manage to continually improve the relationship through outstanding follow-on support and service.

Customer 146

Customer Custom Startup Course 146

Startup Professionals Musings

FEBRUARY 5, 2023

According to most definitions, an entrepreneur is one who envisions a new and different business, meaning one that is not a copy of an existing business model. Many entrepreneurs have a passion and an idea, or even invent a new product, but are never able to execute to the point of creating a startup. Funding and rollout stage.

Entrepreneur 108

Entrepreneur Startup Ideas Satisfaction 108

socalTECH

MARCH 1, 2018

As part of the lead in to the conference, and as a part of our sponsor relationship with the conference, we're running a series of interviews with speakers from the conference about their experience in the area of recurring revenues, customer service, and similar topics. We respond very quickly to all of our customers.

Customer 113

Customer Custom Services Conference 113

Both Sides of the Table

DECEMBER 7, 2014

I spend a lot of time with startups and thus hear many companies talk about their approach to sales and their interactions with customers. From these meetings you can really tell the leaders that care deeply about their customers and those the look down on them. You’d be very wrong. Contrast that with a VC conversation I had.

Customer 341

Customer Custom Venture Capital Software Review 341

Startup Professionals Musings

APRIL 2, 2022

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. High-technology product startups, without customers, don’t make a business. During today’s dynamic customer journey, consumers often find themselves at a point of indecision.

Customer 122

Customer Custom Social Media Technical Review 122

Startup Professionals Musings

MAY 31, 2020

Most technical entrepreneurs I know demand the discipline of a product specification or plan, and then assume that their great product will drive a great business. Serious investors, on the other hand, look for a professional business plan or summary first, and hardly ever look at the product plan.

Entrepreneur 124

Entrepreneur Startup Summary Product 124

Startup Professionals Musings

SEPTEMBER 16, 2023

The rate of new entrepreneurs increased between 2013 and 2021, from 280 to 360 out of 100,000 of the adult population. Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. The cost of social media done well is low.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

DECEMBER 19, 2022

As a startup advisor, I see many aspiring entrepreneurs whose primary motivation seems to be to work part time, or get rich quick, or avoid anyone else telling them what to do. Yet, for those with more realistic expectations and the right motivation, the entrepreneur lifestyle can be the dream life you envisioned.

Entrepreneur 110

Entrepreneur Organization Customer Custom 110

Berkonomics

JUNE 22, 2023

Test yourself as to whether you can identify the size of your market niche, and whether you can overcome the many barriers to access customers within your niche. A strategic relationship with one or more of the largest customers? Can you translate an idea into a compelling product? Where in industry life cycle?

Patents 286

Patents Pricing Ideas Marketing 286

Startup Professionals Musings

MAY 18, 2022

Here are some key insights that I and others have collected for mature company leaders, as well as serial entrepreneurs. Unfortunately, in this new age of rapid market change and harder-to-satisfy customers, you can’t assume that what worked yesterday will work tomorrow. If you like it, so will all your potential customers.

Entrepreneur 144

Entrepreneur Artificial Inteligence Social Media Commerce 144

Startup Professionals Musings

JUNE 24, 2023

Customers buy from people, not companies. As an entrepreneur, you need relationships to succeed. That means relationships with team members, investors, customers, and vendors. Entrepreneurs who like to be argumentative, complaining, or disagreeable, will have a hard time closing a contract, investment, or a customer contract.

Customer 90

Customer Custom Outsource Development Entrepreneur 90

Startup Professionals Musings

AUGUST 4, 2017

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” Entrepreneur of the Year” finalist. Exploit your product and service differences.

Customer 85

Customer Custom Product Marketing 85

Startup Professionals Musings

DECEMBER 16, 2019

Every entrepreneur believes that their product or service is memorable, and that every customer will quickly see the advantage over competitors. Yet true product differentiation in the eye of the customer is rarely achieved. Quantify the difference for your customers.

Product 124

Product Customer Custom Examples 124

Startup Professionals Musings

APRIL 1, 2020

Attracting the right customers is the key to success in business, whether you have a new startup or a mature enterprise. For example, Xerox tried to broaden the use of "xerox" as the standard term for "photocopying" to extend their existing customer segment into office automation and all kinds of computing.

Customer 123

Customer Custom Technical Review Examples 123

Startup Professionals Musings

AUGUST 11, 2021

Most of you aspiring entrepreneurs probably have long searched for that special idea that will catapult you and your startup to success. True entrepreneurs are born, not made. It’s true that some people are natural risk-takers, but these often do not make the best entrepreneurs. Every inventor is an entrepreneur by default.

Entrepreneur 171

Entrepreneur Ideas Examples Satisfaction 171

socalTECH

NOVEMBER 22, 2019

The founders of Santa Monica-based TaskUs , CEO Bryce Maddock and President Jaspar Weir, have received a national award as part of the Ernst & Young Entrepreneur Of The Year program, the only Southern California entrepreneurs to gain recognition in the yearly program.

Entrepreneur 124

Entrepreneur Southern California Outsource Santa Monica 124

Startup Professionals Musings

SEPTEMBER 6, 2020

In my experience in large businesses as well as years of advising startups, I see far too much focus on product skills, and too little on people and process skills. His focus is on sales, but I see the same skills needed for entrepreneurs. Diagnosing and understanding the customer problem. Negotiating and creating win-win deals.

Entrepreneur 134

Entrepreneur Startup Sales Customer 134

SoCal Tech Calendar

JULY 30, 2020

Monday, August 3, 2020 -- Fixing the Top Fundraising Mistakes Startup Entrepreneurs Make. Join JJ Richa in a fireside chat with Scott Fox, CEO of the OC Startup Council, for a discussion of the top mistakes that early stage entrepreneurs make when pitching their startups for funding. See [link] (more)

Entrepreneur 100

Entrepreneur Slides Startup Venture Capital 100

Startup Professionals Musings

AUGUST 18, 2014

Most technical entrepreneurs I know demand the discipline of a product specification or plan, and then assume that their great product will drive a great business. Serious investors, on the other hand, look for a professional business plan or summary first, and hardly ever look at the product plan.

Product 101

Product Entrepreneur Summary Activity 101

Startup Professionals Musings

FEBRUARY 17, 2021

It wasn’t so many years ago that starting a new e-commerce business on the Internet was a complex custom development project, usually costing a million dollars or more. For startups, social media and color printers have essentially replaced the need for external public relations and marketing services.

Entrepreneur 162

Entrepreneur Startup Social Media Outsource Development 162

InfoChachkie

JULY 16, 2012

In addition, a number of advertisers have invested significant resources into creating libraries of video content which effectively communicate brand and product attributes but are incapable of eliciting a particular action, such as: clicking to a landing page, completing a lead form, or initiating a purchase. Share and Enjoy.

Customer 226

Customer Custom Entrepreneur Advertising 226

Startup Professionals Musings

JUNE 7, 2020

I recognize that entrepreneurs tend to substitute vision and passion for formal processes, but using no discipline or process in building something new is a sure way to spend money, rather than see any return and build a self-sustaining business. Customer receivables collection and vendor payments. Solution development and delivery.

Entrepreneur 131

Entrepreneur Outsource Development Startup Competition 131

Eric Greenspan

MAY 14, 2013

As a newfound Dad Blogger and experienced marketer, I’ve begun offering a great new service that has been greeted by the Mommy Blogger community with great interest and the manufacturers of great products have responded equally well. My ability to recognize truly excellent products will guide me down this path.

Technical Review 135

Technical Review Product Services High Tech 135

Startup Professionals Musings

FEBRUARY 5, 2020

As a mentor to entrepreneurs, I tend to see many of the same obstacles appearing in every new startup, and since I don’t want to appear to be a downer , I’m not sure how to properly warn people ahead of time to be on the alert for these challenges. Each of these can go astray as follows: Your product or service hits unexpected snags.

Startup 131

Startup Entrepreneur Examples Customer 131

Startup Professionals Musings

OCTOBER 17, 2020

Entrepreneurs who search for real pain points, and build solutions around them, have the best chance of changing the world. So why do I see some many funding requests for products along these lines? As an alternative, if you are an entrepreneur looking for the next big thing, where should you look? You get to choose your pain.

Customer 167

Customer Custom Startup Outsource Development 167

Startup Professionals Musings

JANUARY 11, 2020

In my experience working with entrepreneurs, once they feel they have a winning formula for their business, they are often hesitant to change or update it. They forget that adapting their company and themselves as their customers evolve is the key to long-term survival. Create an overt strategy to react to emerging customer trends.

Customer 143

Customer Custom Examples IBM 143

Startup Professionals Musings

MAY 28, 2017

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. They expect you to be there, to know their history as a customer, and to treat them with priority and respect.

Customer 57

Customer Custom Services Social Media 57

Startup Professionals Musings

FEBRUARY 8, 2020

Entrepreneurs see “no risk” as meaning “no reward.” There are no guarantees in business, but it pays to learn from the experiences of entrepreneurs and business experts who have gone before you. Investors hate technology solutions looking for a problem, due to the high risk of no customers.

Entrepreneur 129

Entrepreneur Resource Metrics Customer 129

Startup Professionals Musings

JULY 19, 2014

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s recent book, “ The New Experts: Win Today''s Newly Empowered Customers.” Great startups manage to continually improve the relationship through outstanding follow-on support and service.

Customer 98

Customer Custom Entrepreneur Startup 98

Startup Professionals Musings

FEBRUARY 3, 2020

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” Great startups manage to continually improve the relationship through outstanding follow-on support and service.

Customer 124

Customer Custom Startup Course 124

Startup Professionals Musings

APRIL 29, 2023

The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. Start with a service you know and love. Don’t let your service be viewed as a commodity.

Startup 111

Startup Training Services Writing 111

Startup Professionals Musings

JUNE 21, 2013

Most leaders agree that poor customer service is a business killer today, in terms of lost customers, reduced profits, and low morale. Yet the average perception of customer experience continues to decline. It’s a tough job, and inexperienced entrepreneurs just don’t know where to start, and how to do it.

Customer 92

Customer Custom Startup Services 92