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7 Strategies To Prepare For The Next Customer Change

Startup Professionals Musings

In addition to obvious economic challenges, the emerging generation of customers is determined to radically change the rules for customer engagement. He makes a convincing argument that it’s time for every company to get prepared for the next customer generation, or your company is heading toward life support.

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6 Keys to Attracting Customers Based On Social Needs

Startup Professionals Musings

As a logical and data-driven business advisor, I have long focused on facts, technology, and quantifiable pain in guiding entrepreneurs. I now offer the following additional guidelines for how to attract customers and position your product: Find the latest social trend, or even create it.

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8 Ways Entrepreneurs Find Disruptive New Technologies

Startup Professionals Musings

It’s a special mix of entrepreneur and company, regular in every respect except for having the courage and foresight to make an idea happen that was supposed to be impossible. As an entrepreneur in a startup, how do you know if you have this potential, and what are the steps to get from an innovation to a revolution?

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6 Keys To Translating Technology Into Business Value

Startup Professionals Musings

Young entrepreneurs often are so excited by new technology or their latest invention that they forget to translate it into a value proposition that their customers or potential investors can understand and relate to. Customer data integrity and security. This priority applies to big companies, as well as startups.

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8 Unpublicized Strategies From Serious Entrepreneurs

Startup Professionals Musings

The message I hear publicly from most entrepreneurs is that you have to think outside the box and take big risks to ever beat the odds and be among the less than ten percent that experience real success. Don’t look to customers for breakthrough ideas. You now have many bosses, including partners, investors, and customers.

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5 Keys to Ensuring Credibility, Trust, and Customers

Startup Professionals Musings

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I believe that the sooner every entrepreneur and brand builder adapts to this emerging trend, the sooner they will find success.

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6 Principles For Creating Great Customer Experiences

Startup Professionals Musings

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends.

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