Customer Equity Sales Study 
Startup Professionals Musings
MAY 30, 2022
According to one study a decade ago, only 45% of founders plan to exit after stage one, and my guess is that less than half the remainder survive the next stage in their own company. They need a large infusion from venture capitalists, private equity, bank loans, or mezzanine financing. Optimize the total customer experience.
Startup Professionals Musings
MAY 8, 2022
In a famous Harvard study of 212 new ventures a few years ago, USC professor Noam Wasserman found that half the founders were no longer at the helm after three years, and over time 80% were forced out. You have very little money, and you don’t want to give away your equity. Recognize that the best people don’t work for free.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Startup Professionals Musings
SEPTEMBER 1, 2019
According to one study a while back, only 45% of founders plan to exit after stage one, and my guess is that less than half the remainder survive the next stage in their own company. They need a large infusion from venture capitalists, private equity, bank loans, or mezzanine financing. Optimize the total customer experience.
Both Sides of the Table
MAY 19, 2018
Your historical trading information including financials and a “customer file” which shows the history of your transactions so that investors can run “cohort” analyses Customer reference, personal references, key team members, compensation, cap table, stock option plan, etc. and then asking to take a brochure home with you.
Both Sides of the Table
MAY 13, 2018
The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. Somehow many first-time founders equate “sales” with something that is beneath them. In sales there are also three rules: Qualify, qualify, qualify.
Startup Professionals Musings
FEBRUARY 4, 2015
According to one study a while back, only 45% of founders plan to exit after stage one, and my guess is that less than half the remainder survive the next stage in their own company. They need a large infusion from venture capitalists, private equity, bank loans, or mezzanine financing. Optimize the total customer experience.
Startup Professionals Musings
JULY 8, 2015
The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. Nevertheless, it’s an option that doesn’t cost you equity. Commit to a major customer.
Expert insights. Personalized for you.
147 
Let's personalize your content