enchantment 
InfoChachkie
SEPTEMBER 28, 2011
Guy’s latest book, Enchantment , was released in March of 2011, to overwhelmingly upbeat reviews. Of the 225 customer reviews currently posted on Amazon, over 90% are highly positive. As Guy notes in the accompanying video interview, his primary goal with Enchantment is to reach a broader audience, beyond the high-tech, startup world.
InfoChachkie
APRIL 25, 2011
If you are a leader at a startup and you are reading a business book, you are not closing customers, raising capital, improving your product, or spending time with your loved ones. However, Guy Kawasaki’s latest book, Enchantment: The Art of Changing Hearts, Minds and Actions ( Enchantment ) is an exception.
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Startup Professionals Musings
SEPTEMBER 4, 2021
Investors, on the other hand, typically don’t even look very hard at the product or service, but prefer to evaluate first the entrepreneur, and secondly the business plan. He and I agree that product ideas must be assessed against the following five key qualities: Depth. A deep product or service has a robust set of features.
Startup Professionals Musings
DECEMBER 24, 2016
Investors, on the other hand, typically don’t even look very hard at the product or service, but prefer to evaluate first the entrepreneur, and secondly the business plan. He and I agree that product ideas must be assessed against the following five key qualities: Depth. A deep product or service has a robust set of features.
InfoChachkie
APRIL 30, 2012
In his book Enchantment , Guy Kawasaki encourages entrepreneurs to immerse their audience in their “cause”, in order to enchant them. One of the immersion techniques Guy promotes is to offer a hands-on trial, in which the prospective customer can touch, feel and experience your product before purchasing it. Gender Bias.
Startup Professionals Musings
AUGUST 2, 2013
Investors, on the other hand, typically don’t even look very hard at the product or service, but prefer to evaluate first the entrepreneur, and secondly the business plan. Many people have tried to outline and refine these important attributes, including Kawasaki again in “ Enchantment: The Art of Changing Hearts, Minds, and Actions. ”
Startup Professionals Musings
JULY 1, 2012
Investors, on the other hand, typically don’t even look very hard at the product or service, but prefer to evaluate first the entrepreneur, and secondly the business plan. He and I recommend that product ideas be assessed against the following five key qualities: Depth. A deep product or service has a robust set of features.
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