thrill-the-messenger 
InfoChachkie
DECEMBER 2, 2009
As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.
InfoChachkie
OCTOBER 31, 2011
1) Give Your Customers (And The Media) What They Want. As discussed in Thrill The Messenger , slightly off-color, unconventional quotes will help ensure that your startup’s voice is heard. Note: This is an installment in the Iconic Advice series. Other installments include: Jeff Bezos and Steve Jobs. Tweet this quote].
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InfoChachkie
MAY 9, 2011
This brand exposure helped Google establish “www.google.com” as a leading destination site. The resulting credibility will help you establish future business development and customer relationships. If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! Kiss of Death ConTraps.
InfoChachkie
OCTOBER 13, 2010
In 1266, the Emperor of China, Kublai Khan, granted the Venetian merchant, Marco Polo, a life-saving letter of recommendation. The reference was in the form of a gold tablet that stated, “By the strength of the eternal Heaven, holy be the Khan’s name. Let him that pays him not reverence be killed.”. free weekly Infochachkie articles!
InfoChachkie
MAY 9, 2011
This brand exposure helped Google establish “www.google.com” as a leading destination site. The resulting credibility will help you establish future business development and customer relationships. If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! Kiss of Death ConTraps.
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