Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

DECEMBER 22, 2021

As I talk to many of you in my role as business advisor, I still often hear the concern for maximum return to the business and stakeholders, more than a passion for sustainably enriching the lives of your customers and team. This applies to your own team, as well as customers. Make every customer experience memorable.

Customer 114

Customer Custom Satisfaction Metrics 114

socalTECH

MARCH 14, 2018

As part of our sponsor relationship with the conference, we're running a series of interviews with speakers from the conference about their experience in the area of recurring revenues, customer service, and similar topics. What's the biggest lesson you've learned about retaining and keeping your customers using the subscription model?

Customer 166

Customer Custom Conference Social Media 166

socalTECH

MARCH 11, 2019

Los Angeles-based private equity investor K1 Investment Management has acquired Digital Pharmacist , a software development firm which helps pharmacists manage refill reminders and other marketing. The deal was worth $125M. READ MORE>>.

Invest 113

Invest Newsletter Social Media Equity 113

Startup Professionals Musings

JUNE 2, 2023

Yet everyone has limits, and every investor implicitly has similar limits on what makes a startup investable, or one to avoid at all costs. On the Internet, I am wary of one more search engine provider, clones of existing social-media sites, and yet another new dating site. You need a big differentiator in these arenas.

Invest 98

Invest Sites Technical Review Social Media 98

socalTECH

JANUARY 16, 2020

Los Angeles-based March Capital Partners is the lead investor in a big, $32M funding round for ActionIQ , a startup which provides personalization software to enterprise customers. Finn led March Capital's investment in ActionIQ. The company's software provides large scale personalization software for enterprise customers.

Capital 100

Capital Invest Software Los Angeles 100

Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Are you making the proper investment, and is it paying off? I assure you of the need to really listen to customer feedback, both proactively in market studies, as well as after-the-sale reviews.

Customer 100

Customer Custom Acquisition Technical Review 100

TechCrunch LA

FEBRUARY 2, 2021

The Los Angeles-based commerce and content platform StackCommerce has been acquired by the Integrated Media Company, a holding company set up by the massive private equity fund, TPG, to acquire new media businesses. As a part of Integrated Media, StackCommerce will join properties like Fandom and Goal.com.

Media 134

Media Commerce Company Companies 134

socalTECH

MAY 28, 2014

Los Angeles-based online and mobile advertising technology provider OpenX announced this morning that it has named Tish Whitcraft as the company''s new Chief Customer Officer. OpenX said that Whitcraft will head up OpenX''s partner services team, which includes support, sales engineering, and customer operations. READ MORE>>.

OpenX 138

OpenX Customer Custom Yahoo 138

Startup Professionals Musings

JULY 3, 2020

In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work. Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. Return on investment for demand generation. Lead-stage content performance.

Marketing 174

Marketing Invest Demand Metrics 174

Both Sides of the Table

AUGUST 11, 2021

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no no surprise?—?that’s

Product 424

Product Platform Advertising Acquisition 424

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Real customers.

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

MAY 10, 2019

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

Social Media 99

Social Media Media Tool Startup 99

socalTECH

OCTOBER 9, 2019

There's a new opportunity in clean technology investments, according to venture capitalist Aaron Fyke , the head of a new, Pasadena-based venture capital investment fund, Thin Line Capital (www.thinlinecapital.com). Aaron Fyke: I believe we're in a second wave of clean tech investing. Talk about the new firm and the new fund?

Invest 113

Invest Capital Venture Capital Idealab 113

Startup Professionals Musings

MARCH 9, 2019

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Measure customer response and action.

Social Media 98

Social Media Media Metrics Satisfaction 98

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Real customers.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management.

Social Media 96

Social Media Media Marketing Metrics 96

Startup Professionals Musings

JULY 1, 2019

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. High-technology product startups, without customers, don’t make a business. Solis outlines the heuristics of social psychology that are key to building positive customer experiences today.

Customer 85

Customer Custom Social Media Technical Review 85

Startup Professionals Musings

SEPTEMBER 21, 2018

If you are one of the thousands of entrepreneurs who need equity funding to get your startup going (no loans to repay), you are probably overwhelmed at the prospect of finding, contacting and pitching to the huge number of qualified angels and investment groups around the country. Register Internet and social media startup names.

Platform 94

Platform Equity Invest Technical Advisors 94

InfoChachkie

DECEMBER 9, 2013

At Rincon Venture Partners , we have invested in several female entrepreneurs(so far), including Tracy DiNunzio, Founder and CEO of Tradesy. This problem is exacerbated by the media''s incessant focus on the same a handful of success stories (e.g., What Gives? Sara Blakely of Spanx, Oprah, etc.), Share and Enjoy.

Customer 185

Customer Custom Study Metrics 185

Tech.Co

FEBRUARY 8, 2019

It reportedly paid a hefty $230 million to acquire the podcast publisher and network startup Gimlet Media, and has also acquired the podcast monetization platform Anchor for an undisclosed price. The company has stated that it plans to spend a total of $500 million on podcasting investments, meaning it still has a few hundred million to burn.

Acquisition 124

Acquisition Media News Platform 124

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Social media as a marketing tool is here to stay, and is now widely accepted.

Social Media 108

Social Media Media Marketing Resource 108

Both Sides of the Table

APRIL 19, 2011

He is very hands-on and helpful – especially for any company looking into customer acquisition. Matt’s commitment to re-investing in tech startups is reminiscent to this great Fred Wilson post of “recycling capital. &#. Backstopping is when banks feel they are protected by VC’s investing in the company.

Acquisition 304

Acquisition Startup Customer Custom 304

Startup Professionals Musings

JULY 13, 2022

You may feel good when that first burst of customers arrives, but don’t assume that “ word of mouth ” and those early adopters will grow your business to match your dreams of success. In these days of global competition via multiple channels, you need continuous marketing to find more customers. They won’t find you.

Technical Review 142

Technical Review Social Media Conference Customer 142

Startup Professionals Musings

APRIL 9, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 66

Social Media Media Tips Platform 66

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Social media as a marketing tool is here to stay, and is now widely accepted.

Media 59

Media Marketing Social Media Resource 59

Both Sides of the Table

SEPTEMBER 15, 2022

Even then private market investors can paper over valuation changes by investing at the same price but with more structure so it’s hard to understand the “headline valuation.” No blog post about how Tiger is crushing everybody because it’s deploying all its capital in 1-year while “suckers” are investing over 3-years can change this reality.

Venture Capital 416

Venture Capital Marketing Technical Review Seed Funding 416

socalTECH

NOVEMBER 8, 2010

Lake Forest-based Newport Media , a developer of digital TV systems-on-a-chip, is hailing its shipment volumes today, saying it has shipped more than 10 million of its 65nm systems-on-a-chip for braodcast mobile TV. Tags: newport media systems chip digital television. READ MORE>>.

Media 133

Media Mobile Invest Customer 133

socalTECH

AUGUST 16, 2011

Los Angeles-based private equity firm Shamrock Capital has invested $25M in Thought Equity Motion , a provider of video footage licensing services, Thought Equity Motion said today. Shamrock focuses on investment in the media, entertainment, and communications areas.

Invest 140

Invest Capital Paramount Equity 140

Both Sides of the Table

SEPTEMBER 15, 2013

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. Selling at smaller retailers will net you fewer customers and higher margins.

Networking 366

Networking Media Content Customer 366

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity. These give good customer connection and SEO.

Social Media 103

Social Media Media Marketing Startup 103

Startup Professionals Musings

OCTOBER 2, 2013

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 101

Social Media Media Entrepreneur Metrics 101

Startup Professionals Musings

OCTOBER 6, 2023

Others schedule exhaustive training sessions for everyone on the team, including showcase customers, to make sure that everyone paints a consistent picture. Due diligence always involves on-site visits, informal discussions with any or all members of the team, vendors, and good customers as well as bad. Status of the solution.

Technical Review 118

Technical Review Startup Satisfaction Invest 118

socalTECH

AUGUST 6, 2012

Santa Monica-based Demand Media (www.demandmedia.com) has seen its share of ups and downs as one of the highest visibility technology and media companies to come out of Southern California's technology ecosystem in recent years. What is Demand Media doing nowadays? Are those kinds of content deals with brands a big focus?

Demand 240

Demand Media eHow Content 240

TechCrunch LA

JULY 29, 2019

And Stackin has raised $4 million in new cash from Experian Ventures, Dig Ventures and Cherry Tree Investments, along with supplemental commitments from new and previous investors including Social Leverage, Wavemaker Partners, and Mucker Capital. It turns out that consumers didn’t want another video platform.

Services 212

Services Mobile Platform Los Angeles 212

Startup Professionals Musings

MARCH 12, 2017

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Measure customer response and action.

Social Media 69

Social Media Media Metrics Satisfaction 69

Startup Professionals Musings

AUGUST 25, 2023

The cost of entry has never been lower, with new tools to create your own website , and free social media to get your message out everywhere. Make sure the name and trademarks you want are available, as well as web site address, social media tags, and any other intellectual property. Test your plan to get feedback from real customers.

Social Media 98

Social Media Metrics Media Tool 98