Berkonomics

MARCH 5, 2020

Professional investors will probe these five risk areas and make the decision to invest based upon comfort with each. One way to mitigate this is by using early money to create a prototype, to perform market research, to complete the first generation of the product, or to deliver the service to a satisfied customer.

Outsource Development 156

Outsource Development Ideas Resource Patents 156

Startup Professionals Musings

APRIL 29, 2023

The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. If you don’t have a high level of commitment and passion, you customers won’t seek you out.

Startup 111

Startup Training Services Writing 111

Startup Professionals Musings

DECEMBER 14, 2019

How an entrepreneur answers this question speaks volumes about their knowledge of business realities, customers, confidence, and their ability to handle investor funding. Leading with this answer will likely terminate any further investment opportunity with this investor. Money from customers and investors is the same color.

Competition 120

Competition Patents Resource Invest 120

Startup Professionals Musings

AUGUST 3, 2020

The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. If you don’t have a high level of commitment and passion, you customers won’t seek you out.

Startup 174

Startup Training Services Writing 174

Startup Professionals Musings

FEBRUARY 14, 2021

This raises a big red flag with potential investors, who conclude that no competitors means no market, or you haven’t looked, and the new startup is likely not investable. All of these are competitors in terms of speed, price, or luxury. Non-specific terms, like better usability and low cost don’t incite customers to action these days.

Competition 166

Competition Funding Startup Patents 166

Startup Professionals Musings

JUNE 2, 2021

I like the summary of the competitive reality in a new book, “ Rethinking Competitive Advantage: New Rules for the Digital Age ,” by Ram Charan, who relates a wealth of current experience from global clients: Customers expect a personalized experience. Features, availability, and brand are just the price of entry.

Competition 142

Competition Software Review Social Media Customer 142

Berkonomics

MARCH 14, 2019

Professional investors will probe these five risk areas and make the decision to invest based upon their comfort with each. One way to mitigate this is by using early money to create a prototype, to perform market research, to complete the first generation of the product, or to deliver the service to a satisfied customer.

Outsource Development 120

Outsource Development Ideas Resource Patents 120

Berkonomics

MAY 8, 2014

I am chairman of a company that, as I write this, is twelve years old and has not yet taken a dollar of outside investment. The company grows in value to its customers and to prospective buyers of the business, but without any dilution of control or ownership for the founders. How refreshing!

Company 166

Company Companies Writing Education 166

Startup Professionals Musings

FEBRUARY 17, 2021

It wasn’t so many years ago that starting a new e-commerce business on the Internet was a complex custom development project, usually costing a million dollars or more. The same is true for filing patents, registering trademarks, and filing copyrights. Minimize investment in prototypes and tooling.

Entrepreneur 162

Entrepreneur Startup Social Media Outsource Development 162

Berkonomics

MARCH 15, 2012

Professional investors will probe these five risk areas and make the decision to invest based upon comfort with each. One way to mitigate this is by using early money to create a prototype, to perform market research, to complete the first generation of the product, or to deliver the service to a satisfied customer.

Outsource Development 200

Outsource Development Ideas Resource Patents 200

Startup Professionals Musings

AUGUST 2, 2015

How an entrepreneur answers this question speaks volumes about their knowledge of business realities, customers, confidence, and their ability to handle investor funding. Leading with this answer will likely terminate any further investment opportunity with this investor. Money from customers and investors is the same color.

Startup 118

Startup Competition Patents Resource 118

Startup Professionals Musings

NOVEMBER 4, 2019

In my experience, the key steps I look for always include the following: Testing the idea against customers who have money to spend. Any startup with no patents, trade secrets, or other secret sauce is very high risk today. Prepare your marketing story for customers and investors. Make the product or service come alive.

Ideas 94

Ideas Slides Technical Review Patents 94

Startup Professionals Musings

JUNE 25, 2014

How an entrepreneur answers this question speaks volumes about their knowledge of business realities, customers, confidence, and their ability to handle investor funding. Leading with this answer will likely terminate any further investment opportunity with this investor. Money from customers and investors is the same color.

Entrepreneur 110

Entrepreneur Competition Patents Resource 110

Startup Professionals Musings

JUNE 26, 2015

I see too many executive summaries that are simply heavy-duty customer pitches, or lightweight visions of the future. " Investors want to buy into an entrepreneur with a startup that can provide evidence of an ability to double customer productivity, at half the cost, with patented technology.

Summary 101

Summary Patents Technical Review Competition 101

Startup Professionals Musings

JUNE 25, 2021

Ask some potential customers to see if there is real interest, and start thinking about price versus cost. File at least a provisional patent and one or more trademarks. Investors learned this a long time ago, so most will tell you that they invest in people, not ideas. Keep thieves away (protect it).

Ideas 136

Ideas Entrepreneur Mentor Resource 136

SoCal CTO

FEBRUARY 25, 2009

Team – higher requirements for caliber of team members Product – focus on truly differentiated and not me-too Market – is it really big enough to provide investor returns** Traction – need more users, partners, patents, etc Timing – are you building for yesterday or 2 yrs from now? Business - how are you actually going to make money?

Startup 150

Startup SEM IP SEO 150

Startup Professionals Musings

JANUARY 27, 2018

How an entrepreneur answers this question speaks volumes about their knowledge of business realities, customers, confidence, and their ability to handle investor funding. Leading with this answer will likely terminate any further investment opportunity with this investor. Money from customers and investors is the same color.

Competition 51

Competition Patents Resource Entrepreneur 51

Startup Professionals Musings

SEPTEMBER 28, 2015

Instead, find and quantify the specific demographics of the subset that your solution best fits, and target all your features and messaging to those customers. A near-term customer value proposition. In all cases, you need customer support, formal processes and training in place. Solution production and support.

Pricing 100

Pricing Technical Review Entrepreneur Startup 100

Startup Professionals Musings

JULY 27, 2018

Unfortunately, customers look for value in solving their problem, and new technologies alone scare them, so these solutions don’t get bought by customers, or funded. Attracting business investors is as tough as attracting customers, but it’s a different challenge. Business model showing costs, pricing, and margins.

Product 58

Product Slides Entrepreneur Invest 58

Startup Professionals Musings

SEPTEMBER 2, 2018

The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. If you don’t have a high level of commitment and passion, you customers won’t seek you out.

Services 72

Services Startup Training Writing 72

Startup Professionals Musings

AUGUST 8, 2016

By profit, I simply mean offering a product or service to customers for a price that exceeds the total costs associated with the solution, thus providing some basis for recovering sunk costs and generating a return for stakeholders. Solve a painful problem for customers who have money to spend.

Entrepreneur 58

Entrepreneur Ideas Pricing Customer 58

Startup Professionals Musings

MAY 30, 2012

Look how the Japanese entered the auto industry, or how McDonalds imitated White Castle, or how Wal-Mart “perfected” the low-price high-volume approach. Of course, the first one gets the patent. But patent disclosure requirements often make imitation easier, and smart technologists can work around most patents anyway.

Patents 84

Patents Startup Statistics Course 84

Startup Professionals Musings

JUNE 27, 2014

The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. If you don’t have a high level of commitment and passion, you customers won’t seek you out.

Services 105

Services Startup Training Writing 105

Startup Professionals Musings

FEBRUARY 26, 2011

Look how the Japanese entered the auto industry, or how McDonalds imitated White Castle, or how Wal-Mart “perfected” the low-price high-volume approach. Of course, the first one gets the patent. But patent disclosure requirements often make imitation easier, and smart technologists can work around most patents anyway.

Startup 91

Startup Patents Statistics Course 91

socalTECH

FEBRUARY 9, 2010

Custom Insurance Programs for Technology Companies. Middle Market Investment Banking. and international patent and trademark procurement - IP Litigation - IP Licenses and Agreements: distribution, development, joint venture - Intellectual property aspects of mergers and acquisitions. Need office or Tech Space? Think Glendale.

Southern California 113

Southern California Tech Coast Angels IP Orange County 113

Startup Professionals Musings

AUGUST 14, 2014

This raises a big red flag with potential investors, who conclude that no competitors means no market, or you haven’t looked, and the new startup is likely not investable. All of these are competitors in terms of speed, price, or luxury. Non-specific terms, like better usability and low cost don’t incite customers to action these days.

Competition 93

Competition Startup Patents Slides 93

Startup Professionals Musings

DECEMBER 16, 2013

The intent of this question is to determine the level of commitment of founders, both cash and “sweat equity,” and how much others have already invested into this plan. Implicit in the analysis of the answers is how much progress has been made for the investment, and how stable the business is now. What’s in this deal for me?

Startup 101

Startup Invest Patents Entrepreneur 101

Startup Professionals Musings

AUGUST 17, 2016

The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. If you don’t have a high level of commitment and passion, you customers won’t seek you out.

Services 61

Services Startup Training Writing 61

Startup Professionals Musings

NOVEMBER 12, 2012

Every entrepreneur should spend plenty of time thinking about competitors, and how they relate to your business, but you need to be very careful what you say out loud about them to your team, your investors, and your customers. For example, “Compared to product x, my solution will get the job done in half the time, and at half the price.”

Startup 100

Startup Competition Patents Training 100

Both Sides of the Table

APRIL 15, 2010

plus a large settlement on patent disputes paid from Google) so Bill did well on it. I won’t belabor this – I have an investment in this space ( ad.ly ) so I’m biased. I think this classifies as a “crack filler&# and I’m not sure I would have done the investment for that reason. billion to Yahoo!

Venture Capital 271

Venture Capital Capital Google Platform 271

Startup Professionals Musings

NOVEMBER 2, 2012

The intent of this question is to determine the level of commitment of founders, both cash and “sweat equity,” and how much others have already invested into this plan. Implicit in the analysis of the answers is how much progress has been made for the investment, and how stable the business is now. What’s in this deal for me?

Startup 97

Startup Invest Patents Customer 97

Startup Professionals Musings

SEPTEMBER 2, 2011

Every entrepreneur should spend plenty of time thinking about competitors, and how they relate to your business, but you need to be very careful what you say out loud about them to your team, your investors, and your customers. For example, “Compared to product x, my solution will get the job done in half the time, and at half the price.”

Startup 102

Startup Competition Patents Training 102

Startup Professionals Musings

JULY 27, 2014

It wasn’t so many years ago that starting a new e-commerce business on the Internet was a complex custom development project, usually costing a million dollars or more. The same is true for filing patents, registering trademarks, and filing copyrights. Minimize investment in prototypes and tooling.

Entrepreneur 104

Entrepreneur Startup Social Media Commerce 104

InfoChachkie

OCTOBER 24, 2011

It may sound counterintuitive, but the greater constraint investors place on their financial resources during a downturn, the better your chances of success, given (of course) that your adVenture is able to either secure funding or generate adequate revenue from customers, as described below in reason #7 – Customer Dollars Taste Great.

Company 257

Company Companies Startup Study 257

Startup Professionals Musings

MARCH 18, 2016

I see it happen often in my angel investment group, and you can see it happen almost every week on the Shark Tank TV show. It’s like trying to sell a home still being built at next year’s dream market price. First priority is real revenue, customers and contracts. Registered intellectual property adds value.

Startup 71

Startup Patents Invest Blogging 71

Startup Professionals Musings

SEPTEMBER 5, 2011

The intent of this question is to determine the level of commitment of founders, both cash and “sweat equity,” and how much others have already invested into this plan. Implicit in the analysis of the answers is how much progress has been made for the investment, and how stable the business is now. What’s in this deal for me?

Entrepreneur 95

Entrepreneur Startup Invest Patents 95

Startup Professionals Musings

SEPTEMBER 30, 2013

For a business, you must define the absolute minimum features you need to satisfy the customer problem, and test it in the market. By using a laser focused approach for the first iteration, you may actually produce something and get a customer without funding. Get a real customer and real revenue. Show personal investment.

Funding 112

Funding Entrepreneur Startup CTO Hire 112