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6 User-Centered Design Guidelines To Thrill Customers

Startup Professionals Musings

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends.

Design 105
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6 Principles For Creating Great Customer Experiences

Startup Professionals Musings

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends.

Customer 150
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7 Current Market Forces Bring Startup Opportunities

Startup Professionals Musings

We see evidence in the news every day of these irresistible forces of change, like the pervasive global penetration of the Internet, the impact of terrorist activities even to peaceful countries, the power of social media in building business relationships, and the depletion and pollution of natural resources. Stakeholder power.

Marketing 135
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How Entrepreneurs Can Sharpen Their Sales Focus

Startup Professionals Musings

Be passionate about what you are selling, and decide to be of service, by providing your customers with something of value in exchange for deserved payment. Make it real for you and your customers. Craft your irresistible pitch. Don’t hope that a miracle will happen and your products and services will sell themselves.

Sales 105
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7 Steps To Kicking Your Selling Skills Up To The Top

Startup Professionals Musings

Make it real for your customers with professionally finished collateral and proposals. Craft your irresistible pitch. Use the media to initiate contact, highlight your human element, and communicate your specialty or expertise in a way that anticipates what your customers might be thinking about. Socialize your message.

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How To Boost Your Selling Skills And Win In Business

Startup Professionals Musings

As an advisor to technical entrepreneurs, the most common mistake I see is the “If we build it, they will come” approach with no sales plan, under the assumption that the technology is so spectacular that customers will buy the product. Then craft an irresistible pitch, and iterate often to keep tuning it.

Mentor 90
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Selling Your Product May Be Harder Than Building It

Startup Professionals Musings

Be passionate about what you are selling, and decide to be of service, by providing your customers with something of value in exchange for deserved payment. Make it real for you and your customers. Craft your irresistible pitch. Don’t hope that a miracle will happen and your products and services will sell themselves.

Product 91