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7 Ways To Validate Your Business Idea Before Starting

Startup Professionals Musings

That doesn’t mean that entrepreneurs should ignore business and market realities, under the assumption that success is a random phenomenon. Don’t forget to consider customer alternatives, like trains versus airplanes. Of course, existing patents don’t stop you from innovating, but charging ahead into a wall is no fun.

Ideas 106
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10 Marketing Strategies To Drive Exponential Growth

Startup Professionals Musings

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube.

Marketing 170
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7 Incentives For Testing Your Startup Marketing Early

Startup Professionals Musings

The common reason given is that this prevents any competitor from stealing their idea and beating them to market. Entrepreneurs talk to customers and competitors talk to each other about the new trends and technologies they see. Before you finalize the product is the best time to talk about it and see if you can get some buzz started.

Marketing 105
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6 Ways To Sustain Growth In A Maturing Global Market

Startup Professionals Musings

Unfortunately, without your proactive efforts to counter predictable market challenges , early growth can quickly stall. No matter how excited your initial customers appear to be, every market has a saturation point on new and repeat sales. Offering customized products and personalized support are options often used.

Marketing 110
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6 Keys To Aiming Your Product To Mainstream Customers

Startup Professionals Musings

Unfortunately, for most solution markets, early adopters represent only 10 to 15 percent of the total opportunity, so it’s easy to get mislead on the real requirements of mainstream customers. The good news is that early adopters are never reluctant to sign up as beta customers and will provide you early feedback on product quality.

Custom 117
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6 Reasons Starting Another Dating Site May Be Tough

Startup Professionals Musings

But make no mistake about it, this is a tough and oversaturated market to enter at this stage. So sites have to invest heavily in viral marketing to achieve critical mass, which competes with current social networks, while users expect to join both for free. The trend is to more mobile and niche markets. So are customers.

Sites 134
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7 Strategies To Prepare For Global Market Challenges

Startup Professionals Musings

This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Remember when the Chevy Nova required a rename, once Chevrolet realized that Nova meant "no go" in the Spanish market (not a great name for a car).