article thumbnail

Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). For sites displaying the ads, this is called pay per click (PPC).

article thumbnail

Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking.

PPC 154
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Local.com Drops LEC Billing Acquisitions

socalTECH

The firm had recently been acquiring small business customers being served by LEC (Local Exchange Carrier) billing, where customers were billed for operating their web sites through their phone bill. down and $495 per month for customers who want the firm to develop keyword-based local web sites. READ MORE>>.

article thumbnail

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164
article thumbnail

Social Search – What Entrepreneur Needs To Know

InfoChachkie

The Search and Social Commerce toolset helps us get deeper insights and more effectively scale more tailored consumer experiences wherever the searching for and discovering products”. It also gives marketers an opportunity to engage potential customers early on in the discovery phase, and track this journey to a conversion.

article thumbnail

Interview with Dan LeBlanc, CEO and Co-founder, Daasity

socalTECH

The challenge a lot of those businesses have, is likely have built their sites and are using a lot of different software-as-a-service platforms. Maybe they might be using a platform like Shopify to sell their products and power their website, and they might use Facebook for advertising, and maybe they're using paid search with Google.

Startup 113
article thumbnail

When Intent And Content Align, Online Ads Suck A Whole Lot Less

InfoChachkie

and Overture Services. We believed they would create the next generation of search tools, even if none of us could specifically articulate how those innovations would ultimately manifest themselves. It has developed a service akin to DataPop’s, focused primarily on dynamically increasing the relevancy of website content.

Content 171