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Pour And Stir I – In Pursuit Of The Ideal Business Model

InfoChachkie

Note: This is Part I in a three-part series on The Perfect Business Model. I am not a Muslim scholar, but a layman’s interpretation of this tradition of intentional errors is that it arises from the belief that attempting to emulate God’s perfection is sinful. . Click here for Part II , and Part III. Ideal Business Model Attributes.

Customer 153
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Taika is building a better coffee through natural chemistry and adaptogens

TechCrunch LA

So, an eight-year product veteran from Facebook and an internationally renowned barista walk into a coffee bar… It’s not a joke. “I had these compounds and these stacks that I was putting together for myself,” said Sharon. “We’re not science blocked… The compounds that I’ve experimented with.

Startup 284
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

I know half the money I spend on advertising is wasted, but I can never find out which half.” As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer.

Customer 164
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Why GoToMeeting’s SaaS Playbook Wouldn’t Work Today

InfoChachkie

It was a decade ago that I led the sale of Expertcity (creator of GoToMeeting) to Citrix. During the early 2000’s, my team grew the company to one of the largest SaaS businesses of its day, with sales of $70 million. We spent so voraciously because we had a pour and stir business model.

SaaS 100
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The Power Of Mouth To Mouth Marketing

InfoChachkie

One way to do so is to ensure that when your customers share their experiences with your products and solutions, they do so with the passion and intensity of a soulful kiss. Over the years, I have documented a number of clever mouth-to-mouth stunts, from DoubleClick to TestFlight. We did not purchase tickets for the event. .

Marketing 239
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Sales Kids With Grit – Web 2.0 Paper Routes

InfoChachkie

Customer Service – As newspaper boys were the face of their employers, savvy carriers learned to establish healthy customer relationships to facilitate timely collections and generous tips. What do Warren Buffet, Martin Luther King, John Wayne, Walt Disney, Harry Truman and Wayne Gretzky all have in common?

Web 2.0 222
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The Power Of Mouth To Mouth Marketing

InfoChachkie

One way to do so is to ensure that when your customers share their experiences with your products and solutions, they do so with the passion and intensity of a soulful kiss. Over the years, I have documented a number of clever mouth-to-mouth stunts, from DoubleClick to TestFlight. We did not purchase tickets for the event. .

Marketing 133