Startup Professionals Musings

FEBRUARY 7, 2021

The E-Myth (“Entrepreneurial Myth”) is the mistaken belief that most businesses are started by people with tangible business skills, when in fact most are started by “technicians” who know nothing about running a business. Perhaps an innate business savvy is no longer a requirement for starting a successful business.

Technical Review 136

Technical Review Startup Social Media Satisfaction 136

Startup Professionals Musings

FEBRUARY 11, 2023

Here are five key ones to celebrate: Enjoy the feedback from every satisfied customer. Talking to real customers is the best way to keep your inspiration alive, as well as the best way keep on track with changing trends and future innovation ideas. Increasing customer focus and loyalty. Marty Zwilling

Startup 118

Startup Satisfaction Customer Custom 118

Startup Professionals Musings

SEPTEMBER 16, 2020

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities.

Customer 158

Customer Custom Social Media Satisfaction 158

Startup Professionals Musings

JANUARY 5, 2020

As an advisor to entrepreneurs, I find that I often have to remind them that the world of customers has changed since they started their last business. But even the older Boomers have learned to use technology and social media as the source of expectations from your business, more so than your own traditional marketing.

Customer 133

Customer Custom Social Media Startup 133

Startup Professionals Musings

MAY 16, 2022

Sometimes the hesitation I see is not just the qualms of starting and growing a business, but an actual inability to think big, chase dreams, or build a support community around you. Good brainstorming requires you to assemble a half-dozen of the right people who are not afraid to speak up and participate. No idea should go unspoken.

Startup 142

Startup Ideas Satisfaction Social Media 142

Startup Professionals Musings

SEPTEMBER 25, 2020

The world keeps changing, and visible business strategies that worked well in the past, including being the premium brand or low price producer, simply don’t get the customer loyalty they once did. Today, customers are looking for real relationships, a memorable shopping experience, and satisfaction of a higher purpose.

Customer 133

Customer Custom Satisfaction Examples 133

Startup Professionals Musings

DECEMBER 22, 2021

As I talk to many of you in my role as business advisor, I still often hear the concern for maximum return to the business and stakeholders, more than a passion for sustainably enriching the lives of your customers and team. This applies to your own team, as well as customers. Make every customer experience memorable.

Customer 114

Customer Custom Satisfaction Metrics 114

Startup Professionals Musings

JULY 29, 2023

Hopefully, between the two of us, more of you with big business dreams will follow the leads and generate more successful business results: Start by getting your hands dirty. The business world doesn’t thrive with yet another social media or dating site – it’s begging for paradigm shifts in the technology or business model.

Ideas 105

Ideas Startup Entrepreneur Social Media 105

Startup Professionals Musings

OCTOBER 6, 2023

For the elite startups and entrepreneurs who manage to attract the investor they dream of, and survive the term sheet negotiation, there is still one more hurdle before the money is in the bank. Due diligence always involves on-site visits, informal discussions with any or all members of the team, vendors, and good customers as well as bad.

Technical Review 118

Technical Review Startup Satisfaction Invest 118

Startup Professionals Musings

DECEMBER 18, 2020

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I summarize the key elements of the transformation as follows: Customers are seeking control in a run-away world.

Customer 173

Customer Custom Social Media Technical Review 173

Startup Professionals Musings

MAY 31, 2023

These haven’t changed much over the years, but still seem to be often overlooked by business professionals and leaders in their haste to keep up with peers, competitors, and customers in today’s volatile environment. The reality is that starting a business, as well is working an existing business, has always required perseverance.

Startup 121

Startup Satisfaction Technical Review Ideas 121

Startup Professionals Musings

AUGUST 8, 2020

It may not be as sexy, but starting a new business which builds on an existing technology or business model is usually less risky than introducing that ultimate new disruptive technology. Many of the major business successes started this way. Many of the major business successes started this way.

Startup 157

Startup Social Media Study Research 157

Startup Professionals Musings

APRIL 26, 2012

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Jim Sterne, who has written six books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics.

Social Media 98

Social Media Metrics Media Startup 98

Startup Professionals Musings

MARCH 12, 2017

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. With social media, it is also important to identify how many people see your message as remarkable.

Social Media 69

Social Media Media Metrics Satisfaction 69

Startup Professionals Musings

MARCH 6, 2023

The Internet is the problem, by facilitating constant change, and it’s the solution, by providing an absolutely current view of customers, trends, and best practices. With this principle, real entrepreneurs start with a conviction that new learning will reveal flaws in existing models, leading to new opportunities.

Social Media 120

Social Media Startup Entrepreneur Education 120

Startup Professionals Musings

APRIL 4, 2020

If you are seriously looking to start the next billion-dollar startup, you need to get beyond the realm of enhancing a current solution. But we all know that these are not solutions by themselves, but require integration into an innovative framework to solve real customer problems. Be forever curious and optimistic.

Startup 134

Startup Artificial Inteligence Ideas Entrepreneur 134

Startup Professionals Musings

MAY 5, 2013

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics.

Social Media 102

Social Media Media Entrepreneur Metrics 102

Startup Professionals Musings

JUNE 11, 2023

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities.

Customer 131

Customer Custom Social Media Training 131

Startup Professionals Musings

APRIL 29, 2023

The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. Start with a service you know and love. The customer experience is more than the service.

Startup 111

Startup Training Services Writing 111

Startup Professionals Musings

JULY 1, 2019

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt even more completely to the changes in the buying and social behavior of consumers. Perhaps the greatest asset in social capital is that of benevolence.

Customer 85

Customer Custom Social Media Technical Review 85

Startup Professionals Musings

JULY 13, 2022

You may feel good when that first burst of customers arrives, but don’t assume that “ word of mouth ” and those early adopters will grow your business to match your dreams of success. In these days of global competition via multiple channels, you need continuous marketing to find more customers. They won’t find you.

Technical Review 142

Technical Review Social Media Conference Customer 142

Startup Professionals Musings

JANUARY 24, 2021

For the elite startups and entrepreneurs who manage to attract the investor they dream of, and survive the term sheet negotiation, there is still one more hurdle before the money is in the bank. Due diligence always involves on-site visits, informal discussions with any or all members of the team, vendors, and good customers as well as bad.

Technical Review 151

Technical Review Startup Satisfaction Invest 151

Startup Professionals Musings

JANUARY 18, 2023

Customer service has traditionally been focused on the resolution of complaints , primarily after a transaction. My recommendations always include adopting a customer mindset, as well as the following steps: Accept today’s definition of relevant customer support. Treat every customer exceptionally before they complain.

Competition 109

Competition Services Customer Custom 109

Startup Professionals Musings

NOVEMBER 17, 2018

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities.

Customer 100

Customer Custom Social Media Training 100

Startup Professionals Musings

JUNE 21, 2023

For your own happiness and satisfaction, I recommend you start instead working from that higher purpose and passion. Test specifics and potential on friends, advisors, and potential customers. Measure customer value perception at every stage. Make sure your plan makes business sense before committing real resources.

Satisfaction 114

Satisfaction Customer Custom Social Media 114

Startup Professionals Musings

NOVEMBER 8, 2020

Hopefully, between the two of us, more of you with big business dreams will follow the leads and generate more successful business results: Start by getting your hands dirty. The business world doesn’t thrive with yet another social media or dating site – it’s begging for paradigm shifts in the technology or business model.

Startup 117

Startup Entrepreneur Social Media Coach 117

Startup Professionals Musings

AUGUST 3, 2020

The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. Start with a service you know and love. The customer experience is more than the service.

Startup 174

Startup Training Services Writing 174

Startup Professionals Musings

AUGUST 25, 2023

The cost of entry has never been lower, with new tools to create your own website , and free social media to get your message out everywhere. Based on my own experience as a mentor and angel investor, I find that as many as ninety percent of startups fail in the first five years, despite their best efforts.

Social Media 98

Social Media Metrics Media Tool 98

Startup Professionals Musings

MAY 16, 2020

Here are five key ones to celebrate: Enjoy the feedback from every satisfied customer. Talking to real customers is the best way to keep your inspiration alive, as well as the best way keep on track with changing trends and future innovation ideas. Increasing customer focus and loyalty. Marty Zwilling.

Satisfaction 174

Satisfaction Customer Custom Outsource 174

Startup Professionals Musings

MARCH 22, 2013

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt just as completely to the changes in the buying and social behavior of consumers. High-technology product startups, without customers, don’t make a business.

Customer 100

Customer Custom Startup Social Media 100

Startup Professionals Musings

DECEMBER 3, 2022

It’s been happening for some time, but business changes, accelerated by the recent pandemic, have highlighted the need for all of us to review our positions, image, and satisfaction at work. Ramp up face-to-face time with key contacts. Use the same mindset with new team members and customers. Do I need new skills?”

Social Media 125

Social Media Summary Startup Mentor 125

Startup Professionals Musings

JULY 9, 2022

A common request I get while mentoring entrepreneurs is for a copy of the startup checklist they need to follow, in order to build a successful new business. The challenge is that every new business needs to be innovative and different, in order to rise above the crowd, bring real change to the world, and give you the satisfaction you seek.

Technology 133

Technology Cloud Computing Social Media Networking 133

Startup Professionals Musings

APRIL 30, 2023

It may not be as sexy, but starting a new business which builds on an existing technology or business model is usually less risky than introducing that ultimate new disruptive technology. Many of the major business successes started this way. Many of the major business successes started this way.

Social Media 92

Social Media Study Research Satisfaction 92

TechCrunch LA

OCTOBER 16, 2019

When Arianna Huffington stepped down from her role at the Huffington Post to start Thrive Global, she said the goal of her new business was to help a generation “avoid the burnout that all too often comes with success today.” Meet the tech company that wants to make you even more addicted to your phone.

Artificial Inteligence 226

Artificial Inteligence Seed Funding Startup Screening 226

Startup Professionals Musings

AUGUST 3, 2022

In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. With the rate of market change today, and the advent of worldwide competitors, you need every strategy you can muster to keep up, and respond quickly to new threats. Show potential customers that you care.

Marketing 119

Marketing Social Media Mentor Conference 119

Startup Professionals Musings

FEBRUARY 8, 2023

Most business professionals I know have been conditioned to think of inflation as highly negative, driving up their costs, and reducing customer buying. I see it as an opportunity to find new ways to attract customers , make long-needed changes to improve productivity, and lower your own costs of doing business.

Outsource 95

Outsource Customer Custom Sample 95

Startup Professionals Musings

JANUARY 18, 2020

One of the biggest myths in the business world is that startups are no place for Baby Boomers, that aging generation born between 1945 and 1964. They couldn’t possibly understand the new social media culture, new technologies, or have the determination to beat their younger counterparts in the market. Manage customer service.

Startup 124

Startup Technical Review Software Review Entrepreneur 124