Tech Zulu Event

FEBRUARY 18, 2016

Much effort and study has been expended to determine how a web site can better convert its visitors to paying customers. The good news is there are more than a few ways to improve the chances a visitor will become a customer. . At that point you have likely lost any chance at converting your visitor to a customer. .

Sites 40

Sites Search Engine Optimization Technical Review Web Development 40

Startup Professionals Musings

JULY 2, 2012

As an entrepreneur, you should assume none of your customers is like you, yet I find that most entrepreneurs assume just the opposite. Customers don’t have your technical base, the passion, and interest in your solution. By habit, people market to customers like themselves, because they know what they like and need.

Marketing 98

Marketing Search Engine Optimization Custom Customer 98

Startup Professionals Musings

APRIL 13, 2016

Entrepreneurs talk to customers and competitors talk to each other about the new trends and technologies they see. Evaluate customer response prior to development. Surface your prototype, get customer feedback, make corrections, and iterate until you get it right. Optimize your web history and presence.

Startup 60

Startup Search Engine Optimization Ideas Custom 60

Startup Professionals Musings

APRIL 22, 2011

As an entrepreneur, you should assume none of your customers is like you, yet I find that most entrepreneurs assume just the opposite. Customers don’t have your technical base, the passion, and interest in your solution. By habit, people market to customers like themselves, because they know what they like and need.

Marketing 99

Marketing Search Engine Optimization Startup Custom 99

Startup Professionals Musings

OCTOBER 15, 2012

“No competitors” may mean no market (give up now), or customers are happy with alternatives (keep their car rather than ride the new fast train). Time is your biggest enemy, and customer feedback is your biggest ally. Customers are more forgiving of early visible changes in direction, and the cost is much lower for you.

Entrepreneur 101

Entrepreneur Search Engine Optimization Startup News 101

Startup Professionals Musings

NOVEMBER 27, 2011

A blog is basically a journal (“web log”) that is published on the web. For businesses, these are now prime sources of business networking, customer service, and client leads. Search engine marketing (SEM). This popular form of Internet marketing seeks to increase website ranking in search engine results.

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Startup Professionals Musings

FEBRUARY 12, 2011

While online services, like Google Translate, are attractive for their speed and low-cost, they will never be as accurate as a professional translator. A translator will be able to alert you about any potential cultural issues with your web content. Good website localization also involves hosting and web infrastructure.

Marketing 89

Marketing Social Media Search Engine Optimization Web 89

Startup Professionals Musings

JULY 22, 2012

No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. Follow-up for customer satisfaction. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking.

Search Engine Optimization 96

Search Engine Optimization Entrepreneur Sites Advertising 96

Startup Professionals Musings

AUGUST 31, 2011

“No competitors” may mean no market (give up now), or customers are happy with alternatives (keep their car rather than ride the new fast train). Time is your biggest enemy, and customer feedback is your biggest ally. With most others, like web services, incubation time must be short, and secrecy can be the kiss of death.

Startup 101

Startup Search Engine Optimization Course Media 101

socalTECH

OCTOBER 14, 2011

Wondering how, as a small business, you can reach customers in the YouTube age? Well, Los Angeles based Near Networks (www.nearnetworks.com) is looking to both reach customers online, and avoid the tacky, lousy production of typical small business ads, with a new service. What is Near Networks?

Networking 150

Networking Search Engine Optimization Product Startup 150

Startup Professionals Musings

OCTOBER 30, 2010

A blog is basically a journal (“web log”) that is published on the web. They became popular for socializing, but now are prime sources of business networking, customer service, and client leads. Search engine marketing (SEM). Techniques include search engine optimization (SEO) and paid result placement.

Entrepreneur 89

Entrepreneur SEM Search Engine Optimization Blogging 89

Startup Professionals Musings

MARCH 23, 2013

Their computers then cleverly merge your ads with search results when users search words imply an interest in your products. If you sell widgets, and a user is searching for widgets, your ad will appear on the first page of search results for widgets. This is NOT the same as Search Engine Optimization (SEO).

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

AUGUST 10, 2010

“No competitors” may mean no market (give up now), or customers are happy with alternatives (keep their car rather than ride the new fast train). Time is your biggest enemy, and customer feedback is your biggest ally. With most others, like web services, incubation time must be short, and secrecy can be the kiss of death.

Startup 91

Startup Search Engine Optimization Course Media 91

Startup Professionals Musings

OCTOBER 3, 2010

Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. If you sell widgets, and a user is searching for widgets, your ad will appear on the same page as the search results for widgets. This is NOT the same as Search Engine Optimization (SEO).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Tech Zulu Event

JULY 7, 2015

It has also improved the everyday services that we usually encounter—from banking, booking plane tickets, and even conducting business and the bigger picture of retail marketing. While in 1996, Hotmail launched e-mail on the web, and it opened the world of online communications. Photo by Kaboompics via Pixabay.

Social Media 40

Social Media Search Engine Optimization Startup Media 40

SoCal CTO

NOVEMBER 10, 2009

My first job out of school was at one of the early bioinformatics companies in Silicon Valley, working as the head of technical services. That's where I learned I enjoyed interacting with customers and working with development teams to build and launch products. (Graduated with a BS/MS in bio from Stanford.)

Product 150

Product Entrepreneur Social Media Google 150

Startup Professionals Musings

NOVEMBER 12, 2021

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below. Add content regularly.

Blogging 135

Blogging Services Search Engine Optimization Web 135

Startup Professionals Musings

APRIL 27, 2011

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below. Add content regularly.

Blogging 91

Blogging Search Engine Optimization Services Writing 91