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How This Startup Turned An April Fools Joke Into Customers

InfoChachkie

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. The team''s ability to drive significant customer interest without spending a dime on marketing was one of the reasons Jim Andelman and I invested in the company. Don''t Force It.

Customer 153
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How Boards Need to Evolve Over Time

Both Sides of the Table

When you first start your company and raise initial venture capital your board probably consists of 1-3 founders and 1-2 VCs. Most experienced VCs won’t push you to give up founder control at this stage of the business nor should they. As You Start to Mature. In the Early Days. Mentorship.

Startup 325
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164
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How Tony Hawk And The Bones Brigade Broke The Rules & Owned The Market

InfoChachkie

John Greathouse: How did the Bones Brigade come together? The key for him was to NOT steal well known skaters from other companies, but to start over completely with a new crew of unknown skaters, to make it fresh and inspiring. He also shares his frank thoughts regarding his long-standing relationship with Stacy Peralta.

Marketing 100
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The 12 Laws Of Entrepreneurial Power

InfoChachkie

However, most of his rules are anathema to establishing a healthy startup culture. Successful startups rely on a network of stakeholder who have a vested interest in the venture''s success. Few customer pitches are too brief - fulfill your customers'' needs by saying less and listening more. Greene''s book.

Hollywood 227
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Don’t Let Your Startup O.D. On Cash

InfoChachkie

Raising too much cash, too early, can kill your startup. Startups should only spend their money on initiatives that deliver a discernible, measurable return on investment. If there happens to be a gas station along the way where you can fill up for a reasonable price, great. Sound counterintuitive?

Startup 100
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George Powell – Doing Well By Having Fun

InfoChachkie

During that time, his tenure as a young engineer at HP caused him to vow that when he started a company, he would create a culture that treated all employees with respect and humility. In 1978, George teamed up with 20-year old Stacy Peralta, a world champion skateboarder. After speaking with Mr. Powell, it was clear he fit the bill.

Mentor 100