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73.6% of all Statistics are Made Up

Both Sides of the Table

Often when they do I throw out my favorite statistic: 73.6% of all statistics are made up. Fortunately I was mostly a technology consultant, which meant that I coded computers, designed databases and planned system integration projects. People throw them around at cocktail parties. I say it deadpanned. It’s irony.

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Can you create a great customer case study?

Berkonomics

Given the statistics quoted above, you must find ways to have your consumers endorse your product publicly, and in a form that is divorced from looking like an advertisement. But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story. Entering the “age of recommendation.”.

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10 Metrics To Drive Your Annual Business Review

Startup Professionals Musings

Entrepreneurs have no trouble focusing on how to build a product, and the good ones know how to find and nurture those first critical customers. As the end of the year approaches, it’s a good time for every startup to assess the metrics, technology, and platforms they’re using to manage the business. Customer loyalty and retention.

Metrics 100
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Do Not Obsess On Names – Obsess On Delivering Awesome Customer Value

InfoChachkie

Instead, expeditiously pick a reasonable moniker and then get back to work delivering value to your customers. To illustrate the extent to which a company’s name is largely irrelevant to its ultimate success, let’s examine the genesis of six successful technology companies’ names. Some of my favorites are listed HERE.

Customer 100
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5 Tips For Attracting Female Customers

Tech.Co

In the Harvard Business Review Female Economy 2009 report, women purchasing power was predicted to control about $28 trillion in annual global consumer spending, if not more. “Focusing on emotion is key when communicating with female customers. Most importantly, humor can get customers talking about your product or service.

Tips 71
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10 Quotes You Should Never Use Around A Business Plan

Startup Professionals Musings

“Attached is a copy of my full business plan for your review.” I don’t have a business plan, but the technology is disruptive.” If you haven’t yet finalized the business model, cost projections, and customer segments, you aren’t ready for investors. Too much detail at first contact is just as much of a turnoff as no information.

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Intro to Facebook Ads

SoCal Tech Calendar

We will cover how Facebook ads work, how to create and manage a campaign, and how statistics can be used to optimize your results. We will review the history of online advertising and discuss the opportunities this channel presents for turning fans into customers. See [link] (more)