Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

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Startup Professionals Musings

SEPTEMBER 6, 2021

Most entrepreneurs start their company with the highest of ideals, and wouldn’t dream of building one with a culture of indifference or downright unethical behavior. Yet all too many succumb to the pressures of survival, driven by demanding investors or a cutthroat competitive environment. Misunderstood pivots.

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Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Dell announced years ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%.

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Both Sides of the Table

AUGUST 11, 2021

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no

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TechCrunch LA

AUGUST 2, 2022

Shein has shown the world how combining social media marketing, data analytics, and China’s well-oiled supply chain has created a $100 billion fast fashion behemoth. Cider has racked up roughly 7.4 But keep in mind Cider was only founded in 2020 while Shein started out over a decade ago. Data: Data.ai.

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Startup Professionals Musings

DECEMBER 27, 2021

As an advisor to startups and entrepreneurs, I often hear the myth that all new businesses must start with a great idea. I believe the best entrepreneurs start by finding a large opportunity, and only then use good ideas to capitalize on that opportunity. I have to disagree. Find products that seem to fit together (bundle).

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TechCrunch LA

AUGUST 30, 2022

Digital avatar startup Genies , known its for high-profile partnerships with celebrities such as Justin Bieber, Migos and Cardi B, has just released its long-anticipated NFT storefront, “The Warehouse.” An image of the Genies platform showcasing a fashion collection designed by creator Ian Charms. Image Credits: Genies.

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Startup Professionals Musings

MAY 1, 2022

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons.

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Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

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Tech.Co

SEPTEMBER 20, 2017

The idea of video on demand has been around since as early as 1990 when GTE partnered up with AT&T to create the first VOD system. VOD pretty much started out as cable TV and then morphed into hundreds of millions of people globally streaming their favorite movies and shows onto handheld devices. For example, Warner Bros.

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Startup Professionals Musings

MAY 31, 2023

These haven’t changed much over the years, but still seem to be often overlooked by business professionals and leaders in their haste to keep up with peers, competitors, and customers in today’s volatile environment. The reality is that starting a business, as well is working an existing business, has always required perseverance.

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Startup Professionals Musings

JUNE 5, 2021

In startup business plans, a bubble is too many entrepreneurs and too many investors chasing the latest “next big thing,” like Google search engine, Facebook social network, or Amazon e-commerce site. Supply and demand ignored. We all believe that supply and demand meet to create stable prices (reflexive). Cheap money.

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Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Start social networking with peers.

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TechEmpower

NOVEMBER 13, 2023

As part of the onboarding process, the app asks both job seekers and employers what they’re looking for - in a text box - while providing a few suggestions in a pop-up. This isn’t just our opinion - our startup metrics prove it! Even with the pop-up suggestions, we saw significant drop-off during user onboarding.

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Startup Professionals Musings

JANUARY 16, 2023

Successful entrepreneurs often start with a “random” idea, but they quickly focus their efforts and follow a “system” to organize their startup and maximize the clout of their activities. Allocate some time to spend on social media. Social media is critical today to almost every business. Build a team.

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socalTECH

SEPTEMBER 27, 2012

In a proof that it's not all social media and e-commerce here in Southern California, number two ranking startup in The Wall Street Journal's ranking of the "Top 50 Startups" is none other than wireless hardware provider Xirrus , based in Thousand Oaks.

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Startup Professionals Musings

AUGUST 22, 2021

It works best through effective use of social media, mobile apps, societal initiatives, becoming an influencer, and providing a modern easily-found web site with credible customer-focused content. According to relevant reports , 93 percent of online experiences start with a search engine. It’s a tsunami of change.

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Startup Professionals Musings

DECEMBER 17, 2022

Every entrepreneur thinks he can relax a bit after his business model is proven, funding is in place, and revenues are scaling as projected up that hockey-stick curve. He has helped many companies with this problem, and as an advisor to startups, I see the same common themes leading to growth slowdowns.

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Startup Professionals Musings

SEPTEMBER 19, 2021

They outline the new rules for existing brands, but I believe that every entrepreneur who doesn’t yet have a brand yet should study these carefully, as paraphrased for startups below. The challenge of every startup is finding that balance between solving a real problem today, and giving customers the courage to make a leap forward.

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Startup Professionals Musings

MARCH 20, 2019

Image via Jisc As an advisor to startups and entrepreneurs, I often hear the myth that all new businesses must start with a great idea. I believe the best entrepreneurs start by finding a large opportunity, and only then use good ideas to capitalize on that opportunity. I have to disagree.

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SoCal Tech Calendar

SEPTEMBER 7, 2011

Tuesday, September 13, 2011 -- PR for Startups. LAVA.Successfully marketing your startup to customers and investors can be challenging. Get tips on mastering social media and earning coverage for your company in the press and on the web. What do you do if you build a website and all you hear are crickets?

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Startup LAVA Social Media Tips 124

Both Sides of the Table

NOVEMBER 27, 2011

There are very few people in Silicon Valley who have such a precise grasp on what defines success of early-stage startup companies than Eric Ries. Importantly we also discussed: should startups raise small amounts of money or large? how should you organize teams in a startup? what is the importance of social media?

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Startup Professionals Musings

MAY 18, 2022

For example, the e-commerce trend, driven by the Internet, has boosted many companies to success, but Covid and more recent customer demands for customization, easy returns, and instant delivery have made to model very difficult for many businesses. Capitalize on a continuing market demand trend.

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Both Sides of the Table

JUNE 11, 2015

It seems out of nowhere it has become the go to website for startup companies to launch their new products or businesses. It was the place that every startup knew they HAD TO be in order to attract initial users and also gain the attention of venture capitalists. It reminds me a lot of how TechCrunch felt in 2006.

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Startup Professionals Musings

JULY 9, 2022

A common request I get while mentoring entrepreneurs is for a copy of the startup checklist they need to follow, in order to build a successful new business. His checklists cover everything from building a vision, to consistently delivering results, for entrepreneurs up to mature business executives. Social Media.

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Startup Professionals Musings

MARCH 28, 2020

I recommend that every aspiring entrepreneur and serious business professional take each one of these to heart from day-one of their startup: Talent is the whole ball game. Start with only the very best people, demand excellence, and train them to stay ahead of the pack. Great communication is the best leadership.

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Startup Professionals Musings

JULY 31, 2022

They may not have noticed the wave of “open businesses,” spawned by the Internet and social media. These are responding to the demands of this new world for collaboration, trust, and transparency. Set an example by being visibly connected to the people and information you need through social media.

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Both Sides of the Table

MARCH 25, 2016

Many startup businesses – tech or otherwise – fail. Trying outrageous new things or even trying mundane things but in new ways but with extreme quality & innovation is what fuels the tech startup industry. But today I want to give you advice on how to decrease your odds of failure in a startup.

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Startup Professionals Musings

JANUARY 31, 2020

In my work with new startups, I often find people who believe that the terms “ entrepreneur ” and “ inventor ” are interchangeable. Yet I find a big difference between “starting a new business” and “creating a new product.” A good entrepreneur starts with quantifying the problem, rather than a solution looking for a problem.

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Startup Professionals Musings

JULY 24, 2020

But customers today are fickle, instantly aware of every new alternative, due to the Internet and social media, and not afraid to change. Today’s customers demand to be more than satisfied with your price to be loyal. They will reward you with brand loyalty and line up for the next step.

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Startup Professionals Musings

AUGUST 4, 2019

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons.

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Startup Professionals Musings

OCTOBER 16, 2015

They outline the new rules for existing brands, but I believe that every entrepreneur who doesn’t yet have a brand yet should study these carefully, as paraphrased for startups below. The challenge of every startup is finding that balance between solving a real problem today, and giving customers the courage to make a leap forward.

Startup 104

Startup Customer Custom Social Media 104

Startup Professionals Musings

JUNE 26, 2022

We all have to communicate and collaborate with other people at work, but most of us start out instinctively trying to maintain an emotional distance from others in the work environment. So recently I started looking for some expert guidance on the pros and cons on this issue. Yet the 2019 Office Romance Survey by Vault, Inc.

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Startup Professionals Musings

NOVEMBER 27, 2015

But for startups with limited resources and experience, I always recommend a soft launch or toe-in-the-water approach in a local market -- and scale up later. In fact, for startups, it usually makes sense to announce your solution on social media and blogs even before you have built the first one.

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Startup Professionals Musings

JUNE 19, 2013

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. In fact, this article was driven by a startup press release I just saw today, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons.

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Startup Professionals Musings

JULY 6, 2013

Most entrepreneurs start their company with the highest of ideals, and wouldn’t dream of building one with a culture of indifference or downright unethical behavior. Yet all too many succumb to the pressures of survival, driven by demanding investors or a cutthroat competitive environment. Misunderstood pivots. Marty Zwilling.

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Startup Professionals Musings

AUGUST 7, 2022

You will be pivoting your business in your lifetime, whether you are a new startup, or a mature company like Motorola or IBM. It happens on the front end for startups to get traction, and then again later for every company as the economy, competition, and culture changes around them. Carpenter, Gary F. Gebhardt, and John F. Sherry, Jr.,

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