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Design for the Novice, Configure for the Pro

Both Sides of the Table

I’ve had a long-standing rule of thumb in product design, which I call “design for the novice, configure for the pro.&# I started saying this back in 2001/02, long before the era of Web 2.0, My philosophy emanated from my days of programming and later designing corporate software in the early 1990′s.

Design 325
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Working with Developers

SoCal CTO

There was a lot of passion in the room last week when I presented Working with Developers at the Stubbs Precellerator. I guess it should not be a surprise that Founders have lots of challenges working with developers. But my developers want to go into way too much detail. In fact, they often don’t really understand the business.

Develop 280
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How to Avoid a Common Product Mistake Many Teams Make

Both Sides of the Table

I’ve been involved with technology product design in one form or another for nearly 25 years and seen one mistake consistently repeated. ” Most technologists design for themselves and then test with uncorrelated user groups only months after product launch – if ever. Design for the Novice, Configure for the Pro.

Product 408
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Advantech Rolls Out AI Tools For Pandemic Screening

socalTECH

Irvine-based Advantech , a developer of IoT and other embedded platforms, has rolled out a new, artificial intelligence tool which it says is aimed at preventing infection by COVID-19 in high traffic and heavily populated environments. Pricing on the product was not announced.

Screening 113
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Seek Thermal Rolls Out Temperature Screening System

socalTECH

Santa Barbara-based Seek Thermal , which develops thermal imaging products, says it has rolled out a new, low-cost thermal imaging system which automates temperature screening using skin temperature. Pricing on the new system were not announced.

Screening 113
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Coincident.TV Is “CREATE”-ing Second Screen Transmedia Producers Out Of Everyone [Beta Invites]

Tech Zulu Event

Coincident has created a platform that will allow storytellers and producers to create robust second screen stories on the fly that incorporate video, images and other web content. What is coming is Internet-enabled televisions, content streaming with built-in social media interactions in real time and multiple screen activities.

Screening 109
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RealD Deploys New 3D Projection System

socalTECH

Los Angeles-based RealD , which develops 3D movie projection technology, said today that it has begun deploying a new cinema system called the XLW Cinema System. The firm said the new system is specifically designed for large stadium seating auditoriums, and screens up to 82 feet wide.

Screening 150