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Branding 101 and Networking Seminar with Sasha Strauss

Tech Zulu Event

The USC Alumni Club of West Los Angeles is putting on an amazing seminar and networking event with host Sasha Strauss. The seminar is due to have rich content on all thing branding. Naming and brand architecture to visual design and brand extension.

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6 Keys To Thriving In This New Era Of Remote Services

Startup Professionals Musings

With the power of the Internet, and the impact of the recent pandemic , the world of business services, such as accounting and marketing, have gone more and more remote. In this context, you might also offer free seminars of the latest trends in tax accounting, or reports on best practices that you sanction and practice in a given discipline.

Services 121
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Why Your Startup Needs a Sales Methodology

Both Sides of the Table

It’s what I call “ the evangelical phase ” of a company in which you’re out trying to persuade customers that a product you’ve designed is going to meet their needs better than other solutions on the market. When external factors drive adoption of your solution you have instant product / market fit. So there you have it.

Sales 393
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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

I have a few meetings with the team, perhaps about the website design, radio show structure, an event we are working on, a sponsorship (perhaps the uniforms for our youth basketball team). I’m more familiar with content marketing in B2B Marketing. I’ve got to imagine this makes tracking marketing spend challenging.

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How Early-Stage Startups Can Prepare for Their Big Break

Tech.Co

The quote “knowledge is power,” often attributed to Francis Bacon from his writings Meditationes Sacrae in 1597, definitely resonates with founders, Most because gaining knowledge about your market, landscape, and competitors, is a key way to gain strength and momentum. Add Mentors to Your Roster.

Startup 87
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8 Key Ingredients to a Profitable Consulting Business

Startup Professionals Musings

Many are reluctant to really “market” themselves, and have trouble differentiating their offerings to clients, except by price. Shape your business by design, not by default. Focus on your passion and your vision of what you want to accomplish, and make that come alive in the design and delivery of everything you do.

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Does a VCs Culture Really Matter? The Upfront Story

Both Sides of the Table

What kind of firm do we want to be, how do we instill shared values, how do we handle generational changes, how do we onboard new partners, how does our strategy need to change given changes in market dynamics, etc. I think the best firms try to continue to reinvent themselves as markets change as we would encourage startups to do.