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GumGum Ranks NBA Teams On Social Media

socalTECH

Which NBA team is winning, on social media? Los Angeles-based GumGum , the image recognition, computer vision, and advertising technology developer, has rolled out a new service called GumGum Sports Scoreboard , a new tool which helps benchmark and analyze media value generated from NBA team-owned social media accounts.

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Manalto Gets $1M For Social Media Content Management

socalTECH

Santa Monica-based Manalto has raised $1M in a seed funding round, for the company''s social media content management software. The company said it is developing "social ERP software" aimed at large enterprises and franchises, helping companies to manage their marketing on Facebook. READ MORE>>.

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Spreeify Adds New Social Media Giveaway and Promotions Product

socalTECH

Los Angeles-based Spreeify , the developer of social marketing software headed by Ruben Dua, is launching a new social marketing product it calls Social Swag this week. The company said its site helps run campaigns offering promotional items for people to discover, share, and win. READ MORE>>.

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GumGum Launches New Social Media Analysis Tool

socalTECH

Santa Monica-based GumGum , the developer of digital advertising and marketing tools which tie advertising into online photographs and visual content, has rolled out a new social media analysis tool. Pricing on the new tool was not announced. GumGum is led by Ophir Tanz. READ MORE>>.

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Spokeo Targets Law Enforcement Market With Social Media Search Tool

socalTECH

According to Spokeo, it has launched Spokeo for Law Enforcement , an investigative search tool which pulls together both traditional, public records on people and combines that with social media data. According to Spokeo, the new tool will help officials better track down, monitor and contact individuals.

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Break Media Launches Into CPA Ads, Social Media Marketing

socalTECH

Los Angeles-based Break Media , the online operator of a network of sites focused on men, announced Friday morning that it has launched a new division focused on CPA, performance marketing. Break Media said that Apogee Media Network will focus on customer acquisition, email marketing, and social media for advertisers, on a CPA-basis.

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Solve, the startup creating an interactive “Law & Order” for social media, raises $20 million

TechCrunch LA

Mining that same well of a demand for whodunnits, a roughly one-year-old Los Angeles-based startup called Solve has raised $20 million in financing to update the genre for a new generation of media consumers. Solve began as a series developed within the mobile-focused entertainment studio, Vertical Networks. ” . .