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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 127
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5 Tips For Startups To Win With Social Media

Startup Professionals Musings

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Top social networks are Facebook (1.2 billion users).

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Enplug: Bringing Social Media To A Display Near You

socalTECH

What''s unique about it, it is stream live social media, and actually puts that social media content on the display right in front of you. Zach had built one of the top ten education apps in the App Store, and after they started talking, Zach also decided to drop out of college and join as a co-founder.

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Concerns Keeping You From Social Media

Tech Coast Venture Network

While social media is a hot topic for individuals and businesses, you would be surprised to learn that some businesses and individuals are simply avoiding even checking it out. 1 Fear of the Unknown – My opinion is that it is only an unknown if you don’t research it and educate yourself about the topic.

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Gravity Summit at UCI - Social Media Marketing for Business

SoCal Tech Calendar

Monday, June 22, 2009 -- Gravity Summit at UCI - Social Media Marketing for Business. Gravity Summit events help bridge the gap between the new Social Media Marketing tools and the business community.

UCI 100
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How to Make a Real Social Media Customer Connection

Startup Professionals Musings

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

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Social Media is a Boon to Startups Who Do It Right

Startup Professionals Musings

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that I often see, along the following lines: Diving in without a strategic plan. Not having a social media policy.