Startup Professionals Musings

APRIL 4, 2015

Add a blog to give yourself a voice, show your expertise, but skip the sales pitch. You need executive buy-in, committed budgets, and education for the whole team on objectives and activities. Don’t forget the metrics and analytics. Create an integrated conventional marketing and social media strategy.

Social Media 108

Social Media Media Startup Tips 108

socalTECH

SEPTEMBER 23, 2008

We provide traffic analytics, cross-tabulated across demographics, A/B testing to see how an audience is using certain pages, and engagement metrics. The platforms will be using it to serve ads into their ecosystem, essentially allowing their ad sales teams to sell into their impressions. We'll do a rev share with those platforms.

Social Media 113

Social Media Advertising Social Network Userplane 113

Tech Zulu Event

MAY 9, 2014

About $37B worth of lost sales a year, worldwide. We know language education is a huge market, with 1/7 of people around the world learning a new language. We know language education is a huge market, with 1/7 of people around the world learning a new language. They showed very impressive average customer repurchases.

Startup 111

Startup Mobile Commerce Education 111

socalTECH

JULY 10, 2017

I also think at the education level, people have seen that machine learning and AI has a much better accuracy rate than some of the other, rules-based systems of the past. When you look at the metrics, in some cases, the rules-based systems will have 200 to 300 to 1 false positive rates. That's one of the bigger reasons.

Artificial Inteligence 124

Artificial Inteligence Software Review San Diego .Net 124

Tech Zulu Event

FEBRUARY 5, 2014

Heather Wilburn – Founding Member of AdWords Program & Biz Dev Manager for Channel Sales team at Google. He mentions double and triple bottom-lined companies and tells us investors are starting to require metrics to see measurable social and global value. . An audience member brings up education.

Startup 95

Startup Google Education Venture Capital 95

socalTECH

SEPTEMBER 23, 2008

We provide traffic analytics, cross-tabulated across demographics, A/B testing to see how an audience is using certain pages, and engagement metrics. The platforms will be using it to serve ads into their ecosystem, essentially allowing their ad sales teams to sell into their impressions. We'll do a rev share with those platforms.

Social Media 100

Social Media Advertising Social Network Userplane 100

Startup Professionals Musings

JANUARY 2, 2017

In my role as a new business advisor, I sometimes see people who are very intelligent and well-educated, but not adept at problem solving. For example, what looks like a sales revenue problem may actually be a new competitor offering, a marketing decline, or a lag in receivables. Identify all potential sources of the problem.

Metrics 58

Metrics Entrepreneur Examples Coach 58

Tech Zulu Event

NOVEMBER 10, 2013

At Fandango, they examine ticket sales and trends over time. These factors can vary greatly week to week, and movie launches often influence what sales look like. Instead, focus on what metric outputs, more views, more downloads? As a PM, you’ll have questions, but not the quantitative answers. For example?

Product 87

Product Fandango Design Startup 87

Startup Professionals Musings

AUGUST 12, 2016

As a business advisor, I have too often seen technical entrepreneurs get a product or service off the ground with ease, but then struggle mightily when their business reaches a couple of million in annual sales, or the employee count grows beyond a handful. Implement metrics and set objectives for every organization.

Entrepreneur 55

Entrepreneur Training Organization Examples 55

Startup Professionals Musings

DECEMBER 17, 2013

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. As the end of the year approaches, it’s a good time for every startup to assess the metrics, technology, and platforms they’re using to manage the business. Cost of customer acquisition.

Metrics 100

Metrics Technical Review Sales Customer 100

Startup Professionals Musings

MAY 30, 2022

Switch your attention from product development to sales. Second-stage growth usually requires a formal sales model, an experienced and disciplined sales team, and a well-defined process to meet your new goals and demands. Managing business growth is more than metrics. Separate marketing from sales for further leverage.

Sales 147

Sales Metrics Guide Startup 147

Startup Professionals Musings

MAY 21, 2022

These usually provide a customer’s first impression of your offering, and should not be blatantly self-promotional, but instead informative, educational, and even entertaining. In the book, Jaffe introduces three new sets of metrics for gauging progress: Medium-term metrics. Long-term sales.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

FEBRUARY 4, 2015

Switch your attention from product development to sales. Second-stage growth usually requires a formal sales model, an experienced and disciplined sales team, and a well-defined process to meet your new goals and demands. Managing business growth is more than metrics. Separate marketing from sales for further leverage.

Startup 108

Startup Sales Metrics Entrepreneur 108

Startup Professionals Musings

OCTOBER 20, 2013

These usually provide a customer’s first impression of your offering, and should not be blatantly self-promotional, but instead informative, educational, and even entertaining. In the book, Jaffe introduces three new sets of metrics for gauging progress: Medium-term metrics. Long-term sales.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

JANUARY 23, 2015

These usually provide a customer’s first impression of your offering, and should not be blatantly self-promotional, but instead informative, educational, and even entertaining. In the book, Jaffe introduces three new sets of metrics for gauging progress: Medium-term metrics. Long-term sales.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

SEPTEMBER 1, 2019

Switch your attention from product development to sales. Second-stage growth usually requires a formal sales model, an experienced and disciplined sales team, and a well-defined process to meet your new goals and demands. Managing business growth is more than metrics. Separate marketing from sales for further leverage.

Startup 97

Startup Sales Metrics Guide 97

Startup Professionals Musings

NOVEMBER 3, 2013

Switch your attention from product development to sales. Second-stage growth usually requires a formal sales model, an experienced and disciplined sales team, and a well-defined process to meet your new goals and demands. Managing business growth is more than metrics. Separate marketing from sales for further leverage.

Sales 96

Sales Metrics Startup Entrepreneur 96

Startup Professionals Musings

AUGUST 24, 2019

These usually provide a customer’s first impression of your offering, and should not be blatantly self-promotional, but instead informative, educational, and even entertaining. In the book, Jaffe introduces three new sets of metrics for gauging progress: Medium-term metrics. Long-term sales.

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

SEPTEMBER 3, 2017

These usually provide a customer’s first impression of your offering, and should not be blatantly self-promotional, but instead informative, educational, and even entertaining. In the book, Jaffe introduces three new sets of metrics for gauging progress: Medium-term metrics. Long-term sales.

Advertising 66

Advertising Marketing Startup Framework 66

InfoChachkie

MARCH 9, 2019

Measure What Matters – The McDonald brothers were dogmatic about tracking metrics. For instance, they knew that their drive-in restaurant drove 87% of its sales from three items: hamburgers, fries and soft drinks. They’re driven by metrics that don’t matter.” Brad Feld, American Venture Capitalist.

Startup 100

Startup Netflix Entrepreneur Metrics 100

Startup Professionals Musings

SEPTEMBER 13, 2017

Switch your attention from product development to sales. Second-stage growth usually requires a formal sales model, an experienced and disciplined sales team, and a well-defined process to meet your new goals and demands. Managing business growth is more than metrics. Separate marketing from sales for further leverage.

Startup 56

Startup Sales Metrics Guide 56

Startup Professionals Musings

MARCH 5, 2023

Managing marketing metrics and the sales pipeline. Effective marketing requires converting ideas to real content, creating programs to educate channels, and managing metrics to see what works and what needs to change. Lack of follow-up after a sale can cost you more customers than poor service or poor quality.

Startup 155

Startup Ideas IBM IBM 155

Startup Professionals Musings

JUNE 5, 2020

Managing marketing metrics and the sales pipeline. Effective marketing requires converting ideas to real content, creating programs to educate channels, and managing metrics to see what works and what needs to change. Lack of follow-up after a sale can cost you more customers than poor service or poor quality.

Ideas 122

Ideas Entrepreneur Startup IBM 122

Startup Professionals Musings

MAY 9, 2015

Managing marketing metrics and the sales pipeline. Effective marketing requires converting ideas to real content, creating programs to educate channels, and managing metrics to see what works and what needs to change. Lack of follow-up after a sale can cost you more customers than poor service or poor quality.

Ideas 115

Ideas Startup IBM IBM 115

Startup Professionals Musings

MAY 15, 2016

Managing marketing metrics and the sales pipeline. Effective marketing requires converting ideas to real content, creating programs to educate channels, and managing metrics to see what works and what needs to change. Lack of follow-up after a sale can cost you more customers than poor service or poor quality.

Ideas 53

Ideas Startup IBM IBM 53

SoCal CTO

AUGUST 3, 2010

Metrics availability. He is focused on delivering real business value by educating clients about the latest proven technologies, strategies that deliver improved profits and operational efficiencies, and using technology to improve life. Here’s an example in a direct sales channel. Not so bad. Performance. Angel vs VC? -

Startup 217

Startup Venture Capital Blogging Software Review 217