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6 Reasons Technical Expertise Does Not Make A Startup

Startup Professionals Musings

Some pundits argue that the E-Myth principle is now outdated, due to the instant access to information via the Internet, pervasive networking via social media, and courses on entrepreneurship at all levels of education. In the interim, I recommend you use advisors, social media, and the Internet to find your alter-ego.

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Five Steps To Social Media Success for Startups

Startup Professionals Musings

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements.

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6 Hurdles To Deep Relationships With Business Clients

Startup Professionals Musings

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. Bolton, a distinguished Marketing Educator Award winner at the W.P.

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What the 5 Stages of Grief Teach Us About Technology

Startup Professionals Musings

How many times have investors heard startups start their pitch by touting that their technology is “disruptive?” What entrepreneurs forget or don’t realize is that most customers are wary of all technology, educating the market on new technology is expensive, takes a long time, and people buy problem solutions rather than technology.

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6 Challenges In Penetrating The New World Of Services

Startup Professionals Musings

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. Bolton, a distinguished Marketing Educator Award winner at the W.P.

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How Baby Boomers Fit In The Realm Of Entrepreneurship

Startup Professionals Musings

They couldn’t possibly understand the new social media culture, new technologies, or have the determination to beat their younger counterparts in the market. In fact, they are well-qualified overall, having worked with high technology and computers for at least 20 years, are highly educated, and highly motivated.

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5 Unfair Advantages To Help You Succeed In Business

Startup Professionals Musings

These authors speak from their own wealth of experience in creating and growing technology startups, marketing, and fundraising. Book smarts represent your current depth of understanding of technology and business concepts. Education and expertise: formal and self-learning. Intelligence and insight: book and street smarts.

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