enchantment 
InfoChachkie
SEPTEMBER 28, 2011
Guy’s latest book, Enchantment , was released in March of 2011, to overwhelmingly upbeat reviews. As Guy notes in the accompanying video interview, his primary goal with Enchantment is to reach a broader audience, beyond the high-tech, startup world. I think Google+ is a great, great mechanism for enchanting people.”.
Startup Professionals Musings
JUNE 16, 2023
Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. Guy Kawasaki, in his classic book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of influence and pull technology. Refresh it often.
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Startup Professionals Musings
SEPTEMBER 19, 2020
Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. Guy Kawasaki, in his classic book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of pull technology. Refresh it often. Help visitors navigate.
Startup Professionals Musings
MARCH 14, 2011
Traditional marketing says you have to “push” your message out to customers, over and over again, to get it remembered. Guy Kawasaki, in his new book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of pull technology. Refresh it often. Help visitors navigate.
Startup Professionals Musings
OCTOBER 30, 2016
Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. Guy Kawasaki, in his classic book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of pull technology. Refresh it often. Help visitors navigate.
Startup Professionals Musings
NOVEMBER 28, 2018
Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. Guy Kawasaki, in his classic book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of pull technology. Refresh it often. Help visitors navigate.
InfoChachkie
JUNE 4, 2012
As an entrepreneur, I helped create companies which achieved two IPOs and two trade sales totaling $385 million. Perform China Syndrome Market Analysis. In order to reasonably assess the size of your addressable market, you must perform a bottoms-up analysis which is based on a number of elemental assumptions. Fallacy: Yes.
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