Both Sides of the Table

SEPTEMBER 28, 2011

I’ve taken to saying, “Email is our personal to-do list that anybody adds to – whether they know us or not.” about their marathon 4-hour sessions to get to zero inbox or somebody else claiming email bankruptcy ( definition if you don’t know it already ). I have taken to limiting my outbound email.

Email 314

Email Product Startup Writing 314

Startup Professionals Musings

MAY 12, 2021

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If customers don’t know you exist, you can’t solve their problem, they won’t buy.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Berkonomics

JUNE 22, 2023

Ten tests for your business success: Is your market identifiable and accessible? Test yourself as to whether you can identify the size of your market niche, and whether you can overcome the many barriers to access customers within your niche. How large a total market? Can you dominate that market?

Patents 286

Patents Pricing Ideas Marketing 286

Startup Professionals Musings

FEBRUARY 5, 2020

As a mentor to entrepreneurs, I tend to see many of the same obstacles appearing in every new startup, and since I don’t want to appear to be a downer , I’m not sure how to properly warn people ahead of time to be on the alert for these challenges. Too many entrepreneurs think that expert external advisors are suspect, or will slow them down.

Startup 131

Startup Entrepreneur Examples Customer 131

InfoChachkie

JULY 16, 2012

Skimlinks is an affiliate marketing tool that allows website publishers to readily monetize their online content. In a recent discussion with Lex Sisney, author of Organizational Physics: The Science of Growing a Business and Co-founder of Commission Junction, he confirmed the potential marketing might of Coull’s self-serve video ad network.

Customer 226

Customer Custom Entrepreneur Advertising 226

Berkonomics

DECEMBER 15, 2022

Sometimes we get stuck in the muck with our marketing, product, management focus, and in keeping up with trends. It is natural for executives and entrepreneurs with lots on their plate and little extra time – to just keep up the same activities that have made the company a success. Innovation should be a goal…. for the employees too.

Activity 156

Activity Email Customer Custom 156

Startup Professionals Musings

MARCH 14, 2022

My recommendation to entrepreneurs is to recognize these concerns as an opportunity to make people’s life better, rather than worry and dodge the risk. Market your solution and user benefits, not the mysterious technology behind it. Make your company visible, reachable and responsive through social networks.

Customer 137

Customer Custom Technical Review Symantec 137

Berkonomics

AUGUST 16, 2018

Markets and competitors change. It is a real risk for the successful entrepreneur that the daily demands of business make it more and more difficult to know the pulse of the industry, which becomes more and more risky as decisions are made and resources allocated to projects or products that may no longer be as attractive as before. .

Marketing 120

Marketing Demand Media Entrepreneur 120

Startup Professionals Musings

JUNE 8, 2020

Savvy entrepreneurs start testing their ideas on potential customers even before the concept is fully cooked. Before the product is set in stone, you can test your message and continue to refine it until it connects well with investors, as well as customers. Visibly be a bit controversial to test the limits. Marty Zwilling.

Ideas 124

Ideas Tips Marketing Social Media 124

InfoChachkie

JULY 5, 2012

Coull Entrepreneurs Get More Customers. Skimlinks is an affiliate marketing tool that allows website publishers to readily monetize their online content. According to Lex ,“The next wave of online marketing is the seamless integration of contextually relevant advertisements within the content itself. Share and Enjoy.

Customer 133

Customer Custom Entrepreneur Advertising 133

socalTECH

APRIL 2, 2014

How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.

Marketing 196

Marketing Pasadena Platform Email 196

Startup Professionals Musings

MARCH 31, 2023

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 102

Metrics Demand Paramount Content 102

Startup Professionals Musings

SEPTEMBER 2, 2012

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content and budget are smaller than ever.

Customer 100

Customer Custom Marketing Demand 100

Startup Professionals Musings

DECEMBER 7, 2022

Too many entrepreneurs don’t know what to do at this point, largely accounting for a disappointing 50 percent of startups that fail in the first five years, according to InvoiceTracker. Continually add new marketing and distribution partners. Real growth always requires real marketing. Shorten the close cycle to grow faster.

Startup 134

Startup Search Engine Optimization Social Media Metrics 134

socalTECH

MARCH 1, 2018

As part of the lead in to the conference, and as a part of our sponsor relationship with the conference, we're running a series of interviews with speakers from the conference about their experience in the area of recurring revenues, customer service, and similar topics. We respond very quickly to all of our customers. Kevin Anderson.

Customer 113

Customer Custom Services Conference 113

Berkonomics

OCTOBER 28, 2021

This insight is like a Hans Christian Anderson parable, but aimed at you and your business… There are big fish and small fish, potential customers, all swimming in the sea that is your potential marketplace. So, is your (SOM) serviceable obtainable market large enough? So, is your (SOM) serviceable obtainable market large enough?

.Net 156

.Net Statistics Marketing Research 156

Startup Professionals Musings

OCTOBER 27, 2012

These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. You have to build a web presence with marketing content to get visibility above the 300 million other new websites created last year, and attract the customers you need. Widgets and badges.

Examples 93

Examples Content Marketing Entrepreneur 93

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Customer 60

Customer Custom Marketing Social Media 60

Both Sides of the Table

OCTOBER 22, 2010

On why you should be an entrepreneur, “A lot of people do what they have to do. He stood up, grabbed the mic and gave a heartfelt overview of his experiences in experimenting with new technologies to build relationships with his audience, get feedback on his product quality and to market his music all the way to the top of iTunes.

Entrepreneur 356

Entrepreneur Venture Capital Startup Email 356

InfoChachkie

APRIL 29, 2013

You operate your business from a small boat in the remote waters of northern Fiji and your customers are spread across the globe, residing in the US, Europe and Asia. How can you protect your company''s reputation when a rouge customer unjustly flames your startup? Left unattended, such attacks are detrimental. Bipolar Reviewers.

Social Media 213

Social Media Customer Custom Media 213

Tech.Co

MAY 31, 2023

Launching and growing a startup is one of the biggest missions an entrepreneur can undertake. Business tools — from customer relationship management ( CRM ) platforms to accounting software — help to save startups time and money by automating key processes and maximizing efficiency.

Tool 131

Tool Startup Software Review Technical Review 131

InfoChachkie

NOVEMBER 3, 2014

The combination of Search and Social is redefining the way marketers are allocating their ad budgets. Although Search and Social both matter, Experian Marketing Services recently pointed out that 2013 saw a significant drop in the number of users who accessed social sites from search. Search Meets Social = Commerce.

Entrepreneur 210

Entrepreneur Commerce Sites Social Network 210

InfoChachkie

NOVEMBER 5, 2012

However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. As the VP of Marketing, Steve inherited a department of 14people that was burning $4M annually. Steve's first question was, “Who are our customers?" I very quickly discovered that.

Marketing 271

Marketing Startup Sales Customer 271

Startup Professionals Musings

OCTOBER 21, 2015

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 101

Metrics Marketing Demand Paramount 101

Both Sides of the Table

SEPTEMBER 12, 2010

I recently got an email from a friend who had been approached by a well known VC. He sent me an email asking whether the approach was real and whether he should take it seriously. Here is the email he received (reprinted without names with his permission). “Hi [entrepreneur], I hope all is well.

Venture Capital 294

Venture Capital Entrepreneur Email Equity 294

Startup Professionals Musings

MAY 18, 2019

Elon Musk via Flickr by TED Conference To be successful as an entrepreneur, you don’t have to be a fabulous person, but it helps. Some people, and some entrepreneurs, have that something extra that you can’t quite put your finger on, like Ryan Seacrest is searching for on American Idol. Be delightfully authentic and honest.

Entrepreneur 103

Entrepreneur Social Media .Net Blogging 103

Berkonomics

JUNE 11, 2015

It’s good advice; the theory being that entrepreneurs can discover the flaws in their business models sooner, make course corrections and move in a more favorable direction. In my case as a young software entrepreneur, I had a different approach: Fail Locally, one customer at a time. I became an entrepreneur by default.

Customer 120

Customer Custom Writing Southern California 120

Berkonomics

MARCH 5, 2020

In the creation of a young company, there are five principal risks to be addressed by the entrepreneur. So, it is important for the entrepreneur to identify, address and mitigate each of these in order to increase valuation and decrease the risk of ultimate loss of the business. Second: Market risk. . Third: Management risk. .

Outsource Development 156

Outsource Development Ideas Resource Patents 156

Berkonomics

NOVEMBER 10, 2016

Sometimes we get stuck in the muck with our marketing, product, management focus, and in keeping up with trends. It is natural for executives and entrepreneurs with lots on their plate and little extra time – to just keep up the same activities that have made the company a success. Good ones tend to stay with the company longer.

Activity 226

Activity Email Customer Custom 226

Startup Professionals Musings

JULY 9, 2018

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 57

Metrics Demand Marketing Paramount 57

Both Sides of the Table

MARCH 29, 2014

One of the hardest things for most entrepreneurs to know is how hard to push in situations where people tell you “no.” ” But then again most entrepreneurs fail. I’d say less than 20% of of entrepreneurs fit into that bucket. But my post isn’t for the haters.

Venture Capital 389

Venture Capital Email Startup Conference 389

Berkonomics

MARCH 1, 2012

Starting and running a small or growing business can be a challenge to the most confident and optimistic entrepreneur. Most any entrepreneur with a clean credit record can obtain a bank card with a $50,000 limit, if s/he is willing to give a personal guarantee and has enough assets to back the promise it contains.

Entrepreneur 176

Entrepreneur Startup Email Ideas 176

Startup Professionals Musings

MARCH 11, 2023

Savvy entrepreneurs start testing their ideas on potential customers even before the concept is fully cooked. Before the product is set in stone, you can test your message and continue to refine it until it connects well with investors, as well as customers. Visibly be a bit controversial to test the limits. Marty Zwilling

Ideas 126

Ideas Startup Social Media Blogging 126

Startup Professionals Musings

DECEMBER 8, 2013

These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. You have to build a web presence with marketing content to get visibility above the 51 million other new websites created last year, and attract the customers you need. Widgets and badges.

Content 114

Content Marketing Startup eBook 114

Berkonomics

NOVEMBER 25, 2021

First, there is market risk. Is there a market for your class of product at all? Market risk is constant and should be of greatest concern to any executive or entrepreneur. Mitigating market risk is not easy. Not only is the enterprise threatened, but confidence is shaken among employees, suppliers, even customers.

Competition 156

Competition Marketing Class Product 156

Berkonomics

NOVEMBER 11, 2021

Venture capitalists sometimes make an error in directing their portfolio company CEOs to push resources to the limit and scale the business to immense size quickly, all to seize market share. It was true for Amazon and other visionary companies that grabbed market share during the early Internet era. And it’s a contemporary problem.

Venture Capital 156

Venture Capital Social Media Invest Marketing 156

InfoChachkie

MAY 6, 2013

Paul Singh, a partner at the seed stage firm 500-Startups, effectively articulates the market forces driving this investment strategy in his Money Ball presentation. According to Jim Andelman, "These market dynamics combine to leave good companies unfunded, even when they do not need ''much'' more capital to achieve a good exit.

Entrepreneur 246

Entrepreneur Venture Capital Technical Review Capital 246