Berkonomics

OCTOBER 8, 2020

It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan. Where did you get the data to drive your assumptions of market size or market share? What is your market size?

Company 156

Company Companies Metrics Resource 156

Berkonomics

NOVEMBER 27, 2020

Investors have to look behind the plan and at the entrepreneur and his or her team, knowing that, over time, most of us have come to the conclusion that it is the execution of the ever-changing plan, not the plan itself that makes a company a success. Tyson’s insight into the realities of the market. Tyson was right again.

Summary 156

Summary Metrics Class Email 156

Startup Professionals Musings

DECEMBER 7, 2022

Too many entrepreneurs don’t know what to do at this point, largely accounting for a disappointing 50 percent of startups that fail in the first five years, according to InvoiceTracker. Continually add new marketing and distribution partners. Real growth always requires real marketing. Ask every employee to focus on sales.

Startup 134

Startup Search Engine Optimization Social Media Metrics 134

Berkonomics

NOVEMBER 19, 2020

Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Bringing us to today – Viewers or profit?

Metrics 296

Metrics Sites Advertising Web 296

Berkonomics

DECEMBER 5, 2013

It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan. Where did you get the data to drive your assumptions of market size or market share?

Metrics 239

Metrics Startup Marketing Demand 239

InfoChachkie

NOVEMBER 5, 2012

However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. As the VP of Marketing, Steve inherited a department of 14people that was burning $4M annually. All of a sudden I now had customers telling what market, how to reach them and what applications are important.

Marketing 271

Marketing Startup Sales Customer 271

Startup Professionals Musings

MARCH 9, 2020

Too many entrepreneurs don’t know what to do at this point, largely accounting for that disappointing 50 percent of startups that fail in the first five years, according to Gallup. Continually add new marketing and distribution partners. Real growth always requires real marketing. Ask every employee to focus on sales.

Search Engine Optimization 131

Search Engine Optimization Startup Social Media Metrics 131

Tech Zulu Event

NOVEMBER 28, 2011

Live, right there in front of us, he opened his private admin dashboard with the stats from AppSumo and revealed what marketing campaigns failed, how much those cost as well as which ones succeeded and how much revenue those brought in. Their first few weeks in business we’d have brainstorming sessions on how to market. I resisted.

Metrics 87

Metrics Email Startup Technical Review 87

Berkonomics

FEBRUARY 20, 2014

Investors have to look behind the plan and at the entrepreneur and his or her team, knowing that, over time, most of us have come to the conclusion that it is the execution of the ever-changing plan, not the plan itself that makes a company a success. Email readers, continue here.] Anyone can build a good – or great – plan.

Startup 245

Startup Summary Metrics Class 245

Both Sides of the Table

NOVEMBER 9, 2014

We all know that funding markets have changed for startups. In a funding round with 1 or 2 VCs and 15-20 angels or 4-6 seed funds if you gave every investor you financial information and performance metrics your proprietary information would increase in its probability of leaking out. There is a reason for this. You betcha.

Venture Capital 352

Venture Capital Seed Funding Email Blogging 352

Startup Professionals Musings

AUGUST 15, 2022

As an entrepreneur, what steps can you take to help your business not only survive the data hurricane, but to thrive under these new and challenging conditions? Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms.

Startup 126

Startup Social Media Entertainment Metrics 126

Jason Nazar

MAY 1, 2016

I’ve been a part of dozens (maybe hundreds) of product launches And in each of these cases I ask my team to put together a simple dashboard of a small set of metrics for our paid and free products that let me know the success of our efforts. For startup entrepreneurs, you can also track these metrics with Google analytics.

Marketing 40

Marketing CPC Metrics .Net 40

Berkonomics

APRIL 8, 2021

It was as much in reaction to my getting blank stares from entrepreneurs when I asked the above question as it was for me to better understand the problem itself. In today’s world of social marketing, it takes someone knowledgeable if not expert in understanding how to use available resources in promotion and marketing.

Sites 156

Sites Product Social Network Press 156

Jason Nazar

NOVEMBER 1, 2015

I’ve been a part of dozens (maybe hundreds) of product launches And in each of these cases I ask my team to put together a simple dashboard of a small set of metrics for our paid and free products that let me know the success of our efforts. For startup entrepreneurs, you can also track these metrics with Google analytics.

Marketing 40

Marketing CPC Metrics .Net 40

Both Sides of the Table

MAY 19, 2018

When you raise money from investors you produce information that you are told they want and care about: A fund-raising deck that articulates your company strategy, plans, team, market, competitors and so forth. Most entrepreneurs (and VCs raising from LPs) think this means progress. Entrepreneur : “Sure. It doesn’t. No problem.

Funding 336

Funding Venture Capital Startup Email 336

Berkonomics

SEPTEMBER 25, 2014

It was as much in reaction to my getting blank stares from entrepreneurs when I asked that question as it was for me to better understand the problem itself. Retail or end user web sites do not even receive limited notice without being discovered through a real marketing program, aimed at finding the flywheel effect (the moment.

Social Network 179

Social Network Metrics Ideas Sites 179

Berkonomics

FEBRUARY 13, 2014

Back when we were all trying to figure out the real value of traffic on the web, we investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Email readers, continue here.] But, when the bubble burst in 2000, most of us quickly grew up.

Metrics 207

Metrics Sites Advertising Web 207

SoCal CTO

MARCH 1, 2010

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. It’s a weekly email we send to AngelList, with 3 high-quality startups who want intros.

Pricing 150

Pricing Acquisition Customer Custom 150

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

Social Media 104

Social Media Media Marketing Social Network 104

InfoChachkie

MARCH 23, 2015

A company''s Net Promoter Score (NPS) is a beloved metric slavishly tracked and reported by product marketing and customer support executives of both established and nascent enterprises. However, rather than obsessing on a single metric, entrepreneurs should focus on improving their Net Profit Score.

.Net 100

.Net Startup Satisfaction Technical Review 100

Startup Professionals Musings

NOVEMBER 11, 2019

As an entrepreneur, what steps can you take to help your business not only survive the data hurricane, but to thrive under these new and challenging conditions? Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms.

Technology 97

Technology Social Media Startup Entertainment 97

socalTECH

MAY 17, 2019

David Loo: Ultimately, at the C-level, the CIO requires data metrics and intelligence, in order to compete and make decisions and take actions to further a company's agenda. The third part we're trying to help get into this is the service provider market. What's your biggest lesson you've learned as an entrepreneur?

SaaS 113

SaaS Startup Customer Custom 113

Berkonomics

NOVEMBER 4, 2016

So how do you use financial projections as valuation metrics when you know the odds of those being accurate predictors of the future are so very unreliable? I thought then that the best way to value a start-up is to give value to those elements of progress by the entrepreneur or team that reduce risk of success.

Startup 120

Startup Examples Metrics Marketing 120

socalTECH

DECEMBER 11, 2017

We bring value to those small guys who can't compete against a $60 million marketing budget. Really, we're the sales and marketing arm of those companies. You have to make sure your cost of acquisition, retention rates, and conversion metrics are all in place. How we made it easy, is a system we call Quickrentz.

Startup 174

Startup Metrics Customer Custom 174

Startup Professionals Musings

JULY 29, 2016

Too many entrepreneurs don’t know what to do at this point, largely accounting for that disappointing 50 percent of startups that fail in the first five years, according to Gallup. Continually add new marketing and distribution partners. Real growth always requires real marketing. Ask every employee to focus on sales.

Search Engine Optimization 57

Search Engine Optimization Startup Social Media Metrics 57

Startup Professionals Musings

OCTOBER 8, 2018

As a long-time advisor to entrepreneurs and business owners, I rarely find someone who doesn’t proclaim that the business world is changing rapidly, with new technology, new customer expectations, and new cultures. They have to be energized and able to adapt as the market and competitors demand.

Technical Review 84

Technical Review Customer Custom Startup 84

Startup Professionals Musings

MAY 31, 2015

As an entrepreneur, what steps can you take to help your business not only survive the data hurricane, but to thrive under these new and challenging conditions? Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms.

Startup 106

Startup Social Media Entertainment Metrics 106

socalTECH

JANUARY 24, 2011

market has been different, is that the adoption of mobile internet has not been nearly as prevalent. The reason for music, is it's a really aspirational market. I was there for a year and a half, and the thing that influenced me about the startup was I was able to cut my teeth in performance marketing. However, one way the U.S.

Startup 220

Startup West Hollywood Metrics Entertainment 220

Startup Professionals Musings

APRIL 6, 2014

As an entrepreneur, what steps can you take to help your business not only survive the data hurricane, but to thrive under these new and challenging conditions? Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms.

Startup 99

Startup Social Media Entertainment Metrics 99

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

DECEMBER 6, 2017

As an entrepreneur, what steps can you take to help your business not only survive the data hurricane, but to thrive under these new and challenging conditions? Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms.

Startup 55

Startup Social Media Entertainment Metrics 55

Startup Professionals Musings

FEBRUARY 24, 2017

Most of the guidance you see for entrepreneurs is aimed at those who are selling a product (Apple, Tesla, Xiaomi), or selling a service (Uber, Airbnb, Snapchat). The “product” value is difficult to quantify, the costs are nebulous, and entrepreneurs have to clone themselves to scale the business. Don’t forget seminars and events.

Social Media 56

Social Media Pricing Technical Review Demand 56

SoCal CTO

APRIL 8, 2010

Death By Competitive Analysis - Steve Blank , March 1, 2010 Trading emails with a startup CEO building an iPhone app, I asked him why potential customers would buy his product. It’s the old – 5% of massive market gives us a big number. Time and time again, entrepreneurs are tempted by one of these application categories.

Startup 150

Startup Software Review Competition SoCal 150

Both Sides of the Table

MARCH 25, 2016

In our industry we applaud the efforts for entrepreneurs to have tried and we know that today’s failure can bring the experience for tomorrow’s success. Market Size. It’s ok to target a small market and you can probably build a niche business that is extremely valuable to you as an individual.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a recent Harvard Business Review article , only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 115

Social Media Media Startup Social Network 115

SoCal CTO

FEBRUARY 17, 2007

Sometimes, Ill use LinkedIn to contact my network, but mostly I still just go to their profile and email them. When I recently was looking to find people who had experience with using social networks to reach people for what might be considered guerilla marketing efforts, again LinkedIn worked great.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

Startup Professionals Musings

APRIL 9, 2012

Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. Market size and growth opportunity. Investors are looking for a large and growing market. Executive team.

Summary 97

Summary Writing Competition Sample 97