Startup Professionals Musings

MARCH 11, 2023

Savvy entrepreneurs start testing their ideas on potential customers even before the concept is fully cooked. Highlight the problem and your concerns in industry blogs, speaking in public forums, and making yourself visible on social media and networking opportunities. Craft and hone your elevator pitch early.

Ideas 126

Ideas Startup Social Media Blogging 126

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Social Media 115

Social Media Media Startup Social Network 115

Startup Professionals Musings

DECEMBER 7, 2022

Too many entrepreneurs don’t know what to do at this point, largely accounting for a disappointing 50 percent of startups that fail in the first five years, according to InvoiceTracker. Continually add new marketing and distribution partners. Real growth always requires real marketing. Shorten the close cycle to grow faster.

Startup 134

Startup Search Engine Optimization Social Media Metrics 134

Startup Professionals Musings

JULY 11, 2013

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

Social Media 99

Social Media Customer Custom Media 99

Both Sides of the Table

OCTOBER 22, 2010

On why you should be an entrepreneur, “A lot of people do what they have to do. Last night I co-hosted a dinner at Soho House in Los Angeles with some of the most senior people in the media industry with executives from Disney, Fox, Warner, media agencies and many promising tech & media startup CEO’s.

Entrepreneur 356

Entrepreneur Venture Capital Startup Email 356

Startup Professionals Musings

DECEMBER 6, 2012

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

Social Media 91

Social Media Customer Custom Media 91

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements.

Social Media 95

Social Media Media Startup Blogging 95

Berkonomics

NOVEMBER 11, 2021

Venture capitalists sometimes make an error in directing their portfolio company CEOs to push resources to the limit and scale the business to immense size quickly, all to seize market share. It was true for Amazon and other visionary companies that grabbed market share during the early Internet era. And it’s a contemporary problem.

Venture Capital 156

Venture Capital Social Media Invest Marketing 156

SoCal Tech Calendar

OCTOBER 31, 2011

Thursday, November 3, 2011 -- Young Digital Entrepreneurs. The USC Annenberg Innovation Lab welcomes a panel of tech-savvy innovators to discuss the digital market and social media and how they won success by engaging audiences. Our panelists come from several industries, including retail, tech, agency and social.

Entrepreneur 100

Entrepreneur USC Social Media Media 100

Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Pull marketing is less expensive than push marketing.

Marketing 76

Marketing Social Media Content Media 76

Startup Professionals Musings

FEBRUARY 15, 2023

It’s equally easy to go online and incorporate your new entity, register some intellectual property and have some fun with social media for marketing and interacting with customers. Here are the key principles I recommend as an advisor to many entrepreneurs: Start your business in your own home. Marty Zwilling

Equity 139

Equity Social Media Startup Summary 139

Startup Professionals Musings

DECEMBER 18, 2020

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I believe that the sooner every entrepreneur and brand builder adapts to this emerging trend, the sooner they will find success.

Customer 173

Customer Custom Social Media Technical Review 173

Startup Professionals Musings

MAY 18, 2019

Elon Musk via Flickr by TED Conference To be successful as an entrepreneur, you don’t have to be a fabulous person, but it helps. Some people, and some entrepreneurs, have that something extra that you can’t quite put your finger on, like Ryan Seacrest is searching for on American Idol. Be delightfully authentic and honest.

Entrepreneur 103

Entrepreneur Social Media .Net Blogging 103

Startup Professionals Musings

OCTOBER 15, 2022

As a startup mentor, I’m always amazed that some entrepreneurs seem to be an immediate hit with investors, while others struggle to get any attention at all. Some entrepreneurs love to talk and produce videos, but hate to write anything down. Others send investors email and business plans in all uppercase or no punctuation.

Entrepreneur 111

Entrepreneur Social Media Patents Mentor 111

InfoChachkie

NOVEMBER 3, 2014

Search Meets Social = Commerce. The combination of Search and Social is redefining the way marketers are allocating their ad budgets. According to Jared Belsky, President, 360i , “We see Search and Social as a 24 hour real-time consumer focus group that helps us stay on top of what consumers care about for our brands.

Entrepreneur 210

Entrepreneur Commerce Sites Social Network 210

InfoChachkie

AUGUST 8, 2012

The following guest post is from Laurie Barkman, Marketing Lead at The Resumator , a SaaS applicant tracking system and hiring platform trusted by many of the fastest-growing companies in the world, including: Pinterest, Tumblr, Hootsuite, Klout, Posterous, Bitly, Atari and Mashable. The conference ends with the Champion Awards Dinner.

Entrepreneur 191

Entrepreneur RSS Conference Training 191

Startup Professionals Musings

AUGUST 9, 2014

Savvy entrepreneurs start testing their ideas on potential customers even before the concept is fully cooked. Highlight the problem and your concerns in industry blogs, speaking in public forums, and making yourself visible on social media and networking opportunities. Craft and hone your elevator pitch early.

Entrepreneur 102

Entrepreneur Social Media Startup Blogging 102

Startup Professionals Musings

AUGUST 15, 2022

Virtual living: the rise and growing dominance of social media. As an entrepreneur, what steps can you take to help your business not only survive the data hurricane, but to thrive under these new and challenging conditions? Look beyond today’s requirements for entire new market opportunities.

Startup 126

Startup Social Media Entertainment Metrics 126

TechCrunch LA

AUGUST 5, 2022

From Los Angeles to Silicon Valley , a trend emerged among social media influencers and startup founders alike: move into a mansion with 10 or so collaborators, work day and night together to build fame and wealth, and hope that your new roommates do their dishes. A post shared by Collab Studios (@collabstudiosatl).

Platform 210

Platform Social Media Netflix Content 210

Tech.Co

MAY 31, 2023

Launching and growing a startup is one of the biggest missions an entrepreneur can undertake. Yet, with so many tools vying for the attention of business owners, navigating the over-saturated market can be overwhelming. Zoho Social is the best social media management tool we've reviewed, largely because of its affordability.

Tool 131

Tool Startup Software Review Technical Review 131

Startup Professionals Musings

FEBRUARY 19, 2022

Some people, and some entrepreneurs, have that something extra that you can’t quite put your finger on, like the judges are searching for on American Idol. But the entrepreneurs that have it, including Elon Musk and Richard Branson, seem to be able to effortlessly get team members, investors, and customers to follow them anywhere.

Entrepreneur 139

Entrepreneur Social Media Startup .Net 139

Startup Professionals Musings

MARCH 9, 2020

Too many entrepreneurs don’t know what to do at this point, largely accounting for that disappointing 50 percent of startups that fail in the first five years, according to Gallup. Continually add new marketing and distribution partners. Real growth always requires real marketing. Increase the pipeline and the conversion rate.

Search Engine Optimization 131

Search Engine Optimization Startup Social Media Metrics 131

Startup Professionals Musings

MAY 18, 2020

It’s equally easy to go online and incorporate your new entity, register some intellectual property and have some fun with social media for marketing and interacting with customers. Here are the key principles I recommend as an advisor to many entrepreneurs: Start your business in your own home. Marty Zwilling.

Social Media 169

Social Media Startup Equity Summary 169

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a book a while back that I like, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

Customer 60

Customer Custom Marketing Social Media 60

Both Sides of the Table

JANUARY 14, 2014

If you follow the tech media you would be subject to a lot of narrative biases that are completely off base – and this includes the value of email and phone calls. billion email accounts. 62% of adult US Internet users check or send email on a daily basis. 94% of all online adults use email. THE FULL STORY.

Email 339

Email SaaS Venture Capital Google 339

Startup Professionals Musings

DECEMBER 6, 2014

As a startup mentor, I’m always amazed that some entrepreneurs seem to be an immediate hit with investors, while others struggle to get any attention at all. Some entrepreneurs love to talk and produce videos, but hate to write anything down. Others send investors email and business plans in all uppercase or no punctuation.

Entrepreneur 107

Entrepreneur Angel Social Media Patents 107

Startup Professionals Musings

JANUARY 13, 2020

As a startup mentor, I’m always amazed that some entrepreneurs seem to be an immediate hit with investors, while others struggle to get any attention at all. Some entrepreneurs love to talk and produce videos, but hate to write anything down. Others send investors email and business plans in all uppercase or no punctuation.

Entrepreneur 126

Entrepreneur Social Media Patents Mentor 126

InfoChachkie

JUNE 3, 2013

Along the way, they created a supportive community of emotionally attached stakeholders that would be the envy of any Social Media Manager. You can watch/listen to how John and Kyle turned their email newsletter into an international bestseller in the following 9-minute excerpt from John''s recent talk at UC Santa Barbara.

Newsletter 233

Newsletter Startup Entrepreneur Writing 233

InfoChachkie

SEPTEMBER 28, 2011

I began our discussion by asking Guy, “Why should entrepreneurs read your latest book, Enchantment?”. The reason why an entrepreneur should be interested in this book is because entrepreneurs have to overcome resistance. An entrepreneur, in particular, has to be likeable and trustworthy AND have a great product.

Santa Barbara 262

Santa Barbara Technical Review Social Media Startup 262

InfoChachkie

AUGUST 4, 2014

If you could share one startup lesson with a young entrepreneur, what would it be? So I ask prospective new entrepreneurs, ''What is it specifically that you can bring to the industry?'' Greathouse : Yes, it always seems to get harder to launch a startup when a market begins maturing. At that time in travel it was very relevant.

Entrepreneur 187

Entrepreneur Startup Social Media Resource 187

Tech.Co

OCTOBER 20, 2017

What is one practical tip you’d give a young entrepreneur who is just setting out to build a professional network? Which venues or events do you recommend other entrepreneurs use to make solid business connections? I find those so outdated and I rarely end up connecting past the first email, if at all.

Networking 125

Networking Social Media Startup Tips 125

Startup Professionals Musings

MAY 24, 2017

To be successful as an entrepreneur, you don’t have to be a fabulous person, but it helps. Some people, and some entrepreneurs, have that something extra that you can’t quite put your finger on, like Ryan Seacrest is searching for on American Idol. These moments are always being transformed into options to be explored.

Entrepreneur 66

Entrepreneur Social Media .Net Startup 66

Startup Professionals Musings

MARCH 23, 2022

Many of you business leaders I work with, and entrepreneurs I mentor, have a great strategy and an innovative solution , but struggle with building and motivating the team necessary to run your business. Help them learn more about your vision and future market goals. This created a connection with both his team and customers.

Mentor 108

Mentor Social Media Coach Customer 108

socalTECH

DECEMBER 11, 2018

So, if you're a marketer, how do you track and encourage those word-of-mouth recommendations? And, if you're a social platform, is there a way to monetize all that activity happening on your service? Jordan Glazier: Wildfire has developed a platform for monetizing social messaging. The majority of our time is now spent online.

San Diego 159

San Diego Social Media Commerce Snapchat 159

Startup Professionals Musings

DECEMBER 14, 2012

To be successful as an entrepreneur, you don’t have to be a fabulous person, but it helps. Some people, and some entrepreneurs, have that something extra, like Simon Cowell is searching for on the X-Factor , that you can’t quite put your finger on. These moments are always being transformed into options to be explored.

Entrepreneur 112

Entrepreneur Social Media .Net Startup 112

socalTECH

MARCH 29, 2012

What's the best way to get the word out about your brand on social media? Amanda MacNaughton: PromoJam is an enterprise, social marketing technology platform. Matt MacNaughton: Our mantra, is to reach social media users everywhere. What is PromoJam? How did you two start the company?

Social Media 217

Social Media Startup Platform Media 217

socalTECH

JULY 21, 2011

With the rise of location-based check-ins from Foursquare, Gowalla, Facebook, Twitter, and others, there's suddenly lots more data that marketers want to parse through to make sense of how consumers are interacting with their brands. First off, where does MomentFeed fit into the location based marketing market?

Social Media 248

Social Media Zumbox Media Startup 248