Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO).

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

JUNE 4, 2021

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

socalTECH

AUGUST 8, 2016

The area which probably is really attuned to your readers, is we also serve many mid-market, growth oriented companies that are looking to grow and acquire customers, with paid and earned digital channels, paid search, paid media, social, email, and organic SEO, as well as digital PR and content.

Acquisition 100

Acquisition Paid Search El Segundo SEO 100

InfoChachkie

NOVEMBER 3, 2014

As noted in this recent Wall Street Journal article, Google has begun requesting that merchants include rating and review data to ensure that the efficacy of their search results. I’ve seen some smaller retailers execute very innovative strategies, such as posting items for sale on Instagram to the first person who emails them.

Entrepreneur 210

Entrepreneur Commerce Sites Social Network 210

InfoChachkie

MAY 14, 2012

Tim Cadogan, chief executive officer at OpenX and a marketing technology veteran, shared the following observation, “Over the past fifteen years, I’ve seen a number of disruptive innovations in digital advertising technology, including both the creation of paid search and the evolution of the real-time display space.

Content 171

Content Platform Paid Search OpenX 171

Startup Professionals Musings

OCTOBER 3, 2012

You have to be found and favored by search engines. Search engines. like Google. If you web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Paid search” will mitigate this to some extent, but is not a sustainable strategy. Do them all.

Startup 96

Startup Social Media Content Paid Search 96

Jason Nazar

MAY 1, 2016

For startup entrepreneurs, you can also track these metrics with Google analytics. Paid Product Metrics. For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). Cost Per Vistor.

Marketing 40

Marketing CPC Metrics .Net 40