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Can you create a great customer case study?

Berkonomics

Studies have shown that attention spans for engaging a reader or listener have fallen from eleven seconds to eight seconds on average. Email readers, continue here…] How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Growing weary of paid advertisements.

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A good case study is worth many paid ads.

Berkonomics

Email readers, continue here.] There are a number of ways to do this effectively, including the use of social networks to create buzz, seeding product acceptance through early adopters or celebrities, or by creating a small niche market that shows unusual acceptance and more. Dave’s book: Positioning.

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8 Ways To Ensure Customer Interactions Are Memorable

Startup Professionals Musings

As a consumer, I rarely pay attention to your marketing pitch, but I certainly always remember a exceptionally positive total experience with your team, based on a memorable set of interactions from first contact to discussions with friends. Studies show that peer recognition programs are often more effective than bonuses or cash rewards.

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Interview with Chuka Ikokwu, Divercity.io

socalTECH

What's the best way to reach out and recruit diverse candidates for your technology company? is an HR tech platform that makes it very easy for companies to source diverse talent. How do you create those communities, and are those focused on different technical areas? It's not easy, which is why Los Angeles-based Divercity.io

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6 Keys To Thriving In This New Era Of Remote Services

Startup Professionals Musings

With the power of the Internet, and the impact of the recent pandemic , the world of business services, such as accounting and marketing, have gone more and more remote. In my experience, the good news is that everyone is becoming more and more comfortable with relationships via the new media and technology.

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Why Entrepreneurs Hate (Most) MBAs

InfoChachkie

Tech entrepreneurs' consternation with MBAs does not rise to the level of loathing. Rather, entrepreneurs' frustrations are often due to an incongruence between an MBA's expectations versus the value they can deliver to a startup. As I stated in my Quora answer, "hate" is the wrong word.

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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. I actually really enjoyed many of the points Muhammad made about marketing in general and I found myself nodding through the entirety of the article except for it’s core premise.