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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. The company''s newsletter was initially created to share their entrepreneurial journey with their family and friends. an email) to about 35 people.

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3 Sales Tips for Startups – Creating a Burning Platform

Both Sides of the Table

They generated an enormous amount of inbound leads through PR, email blasts and heavy efforts with analysts such as Gartner Group, IDC, Aberdeen Group, etc. If you’re not ready to buy then you go into an email database. Your goal as a website is to elicit my email address out of me with as little else required as possible.

Sales 319
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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. The company''s newsletter was initially created to share their entrepreneurial journey with their family and friends. an email) to about 35 people.

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Interview with Lars Helgeson, GreenRope

socalTECH

How did an email marketing provider turn into a provider of software which mashes up a combination of email marketing, wiki, customer service management, event and meeting management tool, project management software, and much more? Lars Helgeson: We started about ten years ago, with an email marketing platform called CoolerEmail.

Email 240
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Curating The Web Using PublishThis, with Matt Kumin

socalTECH

If you're a web publisher, or even a brand developing your own outreach to customers through a newsletter or microsite, how do you efficiently gather and curate all of the news and information out there? Right now, it's a manual process--unless you're using the tools from Los Angeles-based PublishThis (www.publishthis.com).

Web 237
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Interview with Jamie Siminoff, Unsubscribe.com

socalTECH

To start off the year, we are publishing our first interview for the season with Jamie Siminoff , the CEO of Los Angeles-based Unsubscribe.com , an online service which helps you unsubscribe from unwanted newsletters and email lists. What lots of people do instead, is they use the spam button or delete button in their email platform.

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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

A large number of readers on my site get it from Feedburner or newsletter feed. TC posts = more Twitter followers = more conversion when I do write on my own blog = more Feedburner / newsletter subs = more traffic. First, you’ll need a platform. That way people who want to get your blog by RSS and/or email can do so.

Blogging 373