What The Heck Does “Traction” Really Mean To A VC?
InfoChachkie
OCTOBER 8, 2012
As shown below, the most impactful form of traction is when your venture repeatedly convinces rational, third-party customers to happily part with their hard-earned cash, at a market price, in exchange for your solution. However, not all ventures are mature enough to generate paying customers. So what do you do once your venture has traction?
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