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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

I actually really enjoyed many of the points Muhammad made about marketing in general and I found myself nodding through the entirety of the article except for it’s core premise. I believe growth hacking is about all of this. I’d like to make the case that the article is wrong. I’d strongly encourage you to read it.

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Interview with Dmitri Leonov and Constantine Suychmez, Ulevate

socalTECH

Constantine is CEO of Ulevate, and Dmitri is an advisor, and also is known as the co-founder of email management and filtering software developer SaneBox. What's different about our business model is to bring them customers. What is Ulevate? 250 billion is made by the little spas.

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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). This is NOT the same as Search Engine Optimization (SEO). SEM is sometimes called “buying your way into search results.”

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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Marty Zwilling.

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Guerilla Marketing, Brad Feld Style

InfoChachkie

I recently spoke with Brad about his approach to guerilla marketing and how he instills eclectic marketing tactics in Foundry Group’s portfolio companies. In particular, Brad was impressed that, “Trada…educated people on how SEM works…and they were incredibly inclusive. Foundry Group Goes Guerilla. Share and Enjoy.

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Interview with John Tomich, Onestop Internet

socalTECH

We had the chance to talk with co-founder John Tomich about the funding and the firm, which operates e-commerce sites for fashion brands and others. The sixth is marketing analytics, including SEM/SEO, collecting customer names, emails -- we use ExactTarget for emails, and Omniture for Analytics.

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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

If you’re not even spending any time thinking about what your market could be you’re simply being lazy and unprepared. Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. Let me be very direct. But not doing basic research makes no sense.

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