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How to Use Generative AI and LLMs to Improve Search

TechEmpower

Let's take a look at some of the many ways businesses can benefit from these new models to streamline operations and deliver faster and more accurate results.We’ll begin by looking at some real-world examples and then we’ll dive into more details of how these improved search capabilities can enhance your business.

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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Long-term sales.

Marketing 127
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YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund

InfoChachkie

Mark Suster , fellow venture capitalist and serial entrepreneur, has written extensively about YouTube’s evolution from dogs-on-skateboards to its current status as an entertainment medium rivaling cable television networks. Earlier this month, Google announced that it will spend an additional $200 million to promote YouTube content.

Google 133
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How New Ventures Can Avoid Conventional Media Costs

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Long-term sales.

Media 95
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The Right Marketing For A New Business Costs Least

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Long-term sales.

Marketing 100
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The Future of Television & The Digital Living Room

Both Sides of the Table

Dana Settle & I are hosting a dinner tonight (10/20/10) with some of the biggest companies in entertainment to talk about the future of television, film & digital media. But with the introduction of Apple TV, Google TV, the Boxee Box & other initiatives it’s clear that this battle will heat up in 2011.

Content 386
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How Catalog Is Helping SMBs Compete Against Big Brands

socalTECH

Patrick Ip: My background is I spent the last three years at Google, working on advertiser retention for small and medium businesses. There, I learned that there is a lot of top level churn from small businesses because Google ads cost too much. Patrick Ip: I was in San Francisco for the last five years at Google.

Help 133