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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). In my experience, entrepreneurs who are overly paranoid or are information hoarders rarely do well.

Marketing 380
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379
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Events and Networking in Los Angeles

SoCal CTO

skip to main | skip to sidebar SoCal CTO Friday, February 23, 2007 Events and Networking in Los Angeles One of the issues I discussed in Innovation and Geography was that the geography and traffic in Los Angeles generally makes it more difficult for networking. He is a frequent speaker at industry and academic events.

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Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling. That is, of course, as long as what you are selling is the absolute best in your market.) Find events, conferences, mixers, networking groups, meet up groups who would find value in hearing your insights.

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Product Manager Entrepreneur Mark Geller

SoCal CTO

He has a really interesting background as a product manager and now an entrepreneur. I was in charge of all product management and marketing for the first year-and-a-half, that was a great learning experience with a very talented team of folks. On the SEO side of things, I'll definitely want to get your feedback on Browse My Stuff.

Product 150
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Attorney and Startup Business Advisor – Aaron Shechet

SoCal CTO

I feel too many people are discouraging, and as a result, too many entrepreneurs are discouraged and give up. In other words, instead of accepting that “SEO is good,” let's explore what the point of SEO is and when it is actually “good” (that is, promoting a goal). That's great. I'll have to engage with you around it.

Startup 150
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8 Ways the Internet has Changed Software Marketing

SoCal CTO

skip to main | skip to sidebar SoCal CTO Tuesday, March 13, 2007 8 Ways the Internet has Changed Software Marketing Great post - 8 Ways The Internet Changed Software Marketing - is an interesting take on how different it is these days to market software. He is a frequent speaker at industry and academic events.

CTO Coach 150