Startup Professionals Musings

MAY 15, 2020

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube.

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Marketing Startup Examples Customer 170

SoCal Tech Calendar

JUNE 14, 2016

In the corporate world, events are more than just an event�they are opportunity to connect with your customers and turn potential customers into buyers. How do you make those events happen? What, exactly, does Event Farm do? We provide an event and experiential marketing platform.

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Sales Santa Monica Startup Orange County 100

Both Sides of the Table

JUNE 27, 2011

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). In my experience, entrepreneurs who are overly paranoid or are information hoarders rarely do well.

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Marketing Startup Press Technical Advisors 380

Startup Professionals Musings

JULY 30, 2021

The recent pandemic was a strong signal for change, and I see most of you entrepreneurs and business owners responding to the business changes required and new opportunities presented. Investigate broader implications of disruptive events. Now is the time to take a hard look at your own operation.

Marketing 162

Marketing Social Media Metrics Customer 162

socalTECH

OCTOBER 11, 2018

Shopify , which develops software for merchants to set up e-commerce, mobile, social media sites, online marketplaces, bricks-and-mortar stores, and more, is setting up a space for entrepreneurs in Los Angeles, the company said this morning. READ MORE>>.

Entrepreneur 153

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Startup Professionals Musings

JANUARY 31, 2022

As a mentor for aspiring and early-stage entrepreneurs, I talk to a fair number who may have a great vision and a strong engineering background, but have a negative interest in the role of public speaking in business. As an investor, I sometimes see CEOs who negotiate to send their VP of Marketing to talk.

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Marketing Entrepreneur Customer Custom 113

Startup Professionals Musings

DECEMBER 30, 2020

In my role as a mentor to aspiring entrepreneurs, I find that most have the technical challenges well understood, but many are a bit short on some basic street smarts , or basic business realities. In addition to locking in his leadership position in electric vehicles, he has also used his patents to negotiate faster growth in his market.

Entrepreneur 173

Entrepreneur Patents Startup Technical Review 173

Berkonomics

AUGUST 17, 2023

A personal story as an investor … [Email readers, continue here…] My very first investment as a professional angel was in a small startup where the entrepreneur’s vision fueled my imagination in the audio market niche where I had run a business in an earlier life. Trust works both ways.

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socalTECH

MARCH 28, 2019

Earlier this month, the annual Montgomery Summit conference was held in Santa Monica, including a special portion of the conference dedicated to the Rise of the Female Entrepreneur. I see you were involved in the Rise of the Female Entrepreneur effort at the Montgomery Summit this year, tell me a little about what that is all about?

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Capital Entrepreneur Invest Artificial Inteligence 162

SoCal Tech Calendar

APRIL 16, 2017

Saturday, April 22, 2017 -- Caltech Entrepreneurs Forum - The Future of Startups. Startups in 2027 and Beyond: Opportunities and Challenges for Entrepreneurs in the Next Decade. The event will begin with a Keynote Presentation from Preston McAfee, Chief Economist and CVP of Microsoft. See [link].

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socalTECH

SEPTEMBER 21, 2012

What is the biggest issue that local event organizers--health and family fairs, sports events, and so on--have? Los Angeles-based Planana (www.planana.com) found out it's getting sponsors for their events. Anna Sergeeva: What Planana does, is it connects sponsors to events, where it's more than just their logo on a banner.

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Tech Coast Angels Organization Platform USC 191

Startup Professionals Musings

JUNE 8, 2020

Savvy entrepreneurs start testing their ideas on potential customers even before the concept is fully cooked. This early in the game, any coverage and peer review is better than just being another unknown entrepreneur. Entrepreneurs who wait to be found are destined to spend a lot of time alone. Capitalize on yourself early.

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Ideas Tips Marketing Social Media 124

SoCal Tech Calendar

APRIL 16, 2017

Saturday, April 22, 2017 -- Caltech Entrepreneurs Forum - The Future of Startups. The event will begin with a Keynote Presentation from Preston McAfee, Chief Economist and CVP of Microsoft. Dr McAfee and a panel of speakers will share their views on these opportunities and the challenges entrepreneurs will face with future Startups.

CalTech 100

CalTech Entrepreneur Startup Metrics 100

Startup Professionals Musings

SEPTEMBER 30, 2019

Serious entrepreneurs know that, but too many “wannabes” still fall for that elusive get-rich-quick scheme with no risk. As an active angel investor, I still hear entrepreneurs asserting large opportunities with minimal risk and no competition. My conclusion either way is that they have no market, or haven’t looked. Operational.

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Entrepreneur Marketing Customer Custom 107

Startup Professionals Musings

JUNE 5, 2020

In my experience with entrepreneurs, there seems to a wealth of self-proclaimed “idea people” who aspire to start businesses, but only a few who are willing and able to dig in and get the job done. Only rare great entrepreneurs, like Bill Gates and Elon Musk, have proven to be both. Managing marketing metrics and the sales pipeline.

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Ideas Entrepreneur Startup IBM 122

Startup Professionals Musings

NOVEMBER 14, 2020

I heard it again recently from a technical entrepreneur who should know better than to believe the old “ Field of Dreams ” sports fantasy movie theme in today’s Internet information overload environment. In fact, having one marketing guru on the team alone won’t get you very far. Encourage networking. Give credit. Marty Zwilling.

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Marketing Develop Development Startup 130

Startup Professionals Musings

MARCH 14, 2021

How does an entrepreneur best deal with that environment? Jeremy applies his culture shift tenants to political and generic social issues, but I have adapted them here more specifically to the business realm of entrepreneurs and startups: Establish a social contract. I saw some real insights in the classic book by Jeremy D.

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Marketing Social Media Technical Review Product 127

Startup Professionals Musings

JULY 1, 2020

Every entrepreneur I know finds it a challenge to balance the joys of entrepreneurship against a set of frustrations they never anticipated. You expected the difficulty of finding funding, but you never expected it to go so fast into unanticipated expenses, inventory, support, and marketing. Scaling a business is hard.

Entrepreneur 122

Entrepreneur Startup Course Examples 122

Startup Professionals Musings

SEPTEMBER 4, 2019

It really is possible for an introvert to succeed as an entrepreneur, even though you can’t expect to start and build a business alone. Every entrepreneur, especially an introvert, can benefit from the perspective of another business person, ideally one who has prior experience in the domain you are about to enter.

Entrepreneur 104

Entrepreneur Mentor Activity Startup 104

Both Sides of the Table

OCTOBER 8, 2014

If you want the full SlideShare deck with many slides not in either post it’s in this link –> The LA Tech Market. ” It’s the most common refrain I hear from investors and even entrepreneurs these days. Has it begun to mature or is it just better marketed than in was say 5 years ago?

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

SoCal Tech Calendar

NOVEMBER 3, 2016

Wednesday, November 9, 2016 -- Disrupt Your Market to Grow Big and Grow Fast. join us at our November Entrepreneur Speaker Series event where Tom White, Director of the Los Angeles Cleantech Incubator at CSUN, will reveal the secrets to “Disrupt Your Market to Grow Big and Grow Fast.”

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Marketing Incubator Los Angeles Pricing 100

Startup Professionals Musings

MAY 21, 2016

There are a few entrepreneurs who seem to always be ahead of the rest, and are able to sense where the market is going tomorrow. Everyone wants to support the entrepreneur with the courage to make bold decisions, and can make it happen. So what does one have to do to get on the list? Exhibit almost superhuman energy and focus.

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Entrepreneur Marketing Design Satisfaction 56

TechCrunch LA

SEPTEMBER 7, 2020

Launched by Karen Rodgers O’Neil, a longtime marketing executive, and Daniel Perrone, a serial entrepreneur and technology executive whose previous company, BroadMap, was acquired by Apple; The Shed hopes to take the rental model that Home Depot has turned into a billion dollar business line and take it to the masses.

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Startup Product Demand Los Angeles 285

socalTECH

MAY 22, 2019

For our interview this morning, we talked with David Wood , the Founder and CEO of Eventene (www.eventene.com), an early stage startup, bootstrapped startup developing event management software. David Wood: We make event planning software for social organizations. We do private events, not public events. READ MORE>>.

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Startup Professionals Musings

SEPTEMBER 21, 2019

If an entrepreneur doesn’t find themselves in over their head at least 20% of the time, they are probably not pushing the limits, not taking enough risk, and probably not working on an idea that’s worth doing. Unfortunately, too many entrepreneurs I know are terrible at finding and accepting help. Seek help or get out.

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Entrepreneur Startup Help Mentor 99

Both Sides of the Table

JUNE 9, 2013

I spoke this past week at the LeWeb conference in London, which was a superbly well run event with a very quality production team. Declining prices & margins in a small market is much less interesting. I believe that market conditions drive innovation as much as great entrepreneurs do. Market meet reality.

Marketing 361

Marketing Course Pricing Networking 361

Startup Professionals Musings

JULY 2, 2022

Serious entrepreneurs know that, but too many “wannabes” still fall for that elusive get-rich-quick scheme with no risk. As an active angel investor, I still hear entrepreneurs asserting large opportunities with minimal risk and no competition. My conclusion either way is that they have no market, or haven’t looked. Operational.

Entrepreneur 153

Entrepreneur Marketing Customer Custom 153

Startup Professionals Musings

SEPTEMBER 20, 2021

Thus entrepreneurs were able to build prototypes and design new products without the traditional huge prototyping cost. Events for enthusiasts, formerly called Maker Faires, now stretch across the USA and into many other countries. They have also become great networking events for meeting other like-minded entrepreneurs.

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Startup Tool Design Demand 159

TechCrunch LA

JANUARY 28, 2020

Peabody is one of several entrepreneurs in Los Angeles and beyond looking to upend the market for beverages worldwide — an industry that’s expected to hit $1.9 Together with Peabody, the Fosters will develop media like podcasts, videos, and events that center on entrepreneurial women. That’s what we’re changing.

Product 146

Product Entrepreneur Platform Los Angeles 146

Berkonomics

OCTOBER 28, 2021

The biggest mistake many corporate marketers, entrepreneurs and even investors make in the initial stages of planning – overstating the size of the (SOM) serviceable obtainable market. So, is your (SOM) serviceable obtainable market large enough? So, is your (SOM) serviceable obtainable market large enough?

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.Net Statistics Marketing Research 156

Both Sides of the Table

JULY 21, 2014

Since 2009 we’ve been in an unequivocal bull market. I’d like to do a few posts on what life looks like on the way up and perhaps how to keep your head on straight and avoid drinking your own Kool Aid because as I often advise entrepreneurs on irrational exuberance, “ In a strong wind even turkeys can fly.”

Marketing 354

Marketing Case Study Metrics Sales 354

Berkonomics

NOVEMBER 25, 2021

Of course, there are external risks that cannot be controlled or predicted but can be planned for as well – natural disasters, sudden political or economic events that rattle the entire economy, and more. First, there is market risk. Is there a market for your class of product at all? Mitigating market risk is not easy.

Competition 156

Competition Marketing Class Product 156

Both Sides of the Table

JULY 23, 2013

It is simply the most important way to proactively control your career development and how the market perceives you. That was fine with me – the market is the market. That was the market. In today’s market you can prove your worth, in 1991 that was a bit harder. I was a serial entrepreneur.

Technical Advisors 385

Technical Advisors Marketing Startup Venture Capital 385

Startup Professionals Musings

OCTOBER 2, 2018

Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. I find that digital marketing is the most visible and effective place to start. Traditional marketing hype won’t get you the attention you need. every month.

Marketing 96

Marketing Metrics Social Media Content 96

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

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Marketing Startup SEM SEO 379

Both Sides of the Table

OCTOBER 22, 2010

On why you should be an entrepreneur, “A lot of people do what they have to do. He stood up, grabbed the mic and gave a heartfelt overview of his experiences in experimenting with new technologies to build relationships with his audience, get feedback on his product quality and to market his music all the way to the top of iTunes.

Entrepreneur 356

Entrepreneur Venture Capital Startup Email 356

Startup Professionals Musings

MARCH 5, 2023

In my experience with entrepreneurs, there seems to a wealth of self-proclaimed “idea people” who aspire to start businesses, but only a few who are willing and able to dig in and get the job done. Only rare great entrepreneurs, like Bill Gates and Elon Musk, have proven to be both. Managing marketing metrics and the sales pipeline.

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Startup Ideas IBM IBM 155