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7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

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Brian Garrett, Crosscut Ventures, On Mental Health And Investing In Founders

socalTECH

This week, Los Angeles-based Crosscut Ventures announced a brand new effort to provide health and wellness to the founders of companies it invests in, helping those founders with well being, mental health, stress management, coaching, and leadership development. That's the framework we've build with Evolution.

Invest 113
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Here is How to Make Sense of Conflicting Startup Advice

Both Sides of the Table

When I meet other VCs I’m constantly asking how they decide which investments to make, when to pass, when to do follow-on rounds, when to sell a company vs. when to go long, etc. Draw from Frameworks. The most helpful type of advice in my mind are frameworks for how to solve a problem. For example: 1.

Startup 407
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6 Tactics To Propel Innovation Before The Next Crisis

Startup Professionals Musings

Every entrepreneur and business executive knows that continuous innovation is required to survive, but most struggle with this more than any other challenge they face. Sponsor experiments and measure like new investments. Invest more energy in the “horse you can control.” Innovation driven by the next crisis is not leadership.

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7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

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The Right Marketing For A New Business Costs Least

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Marketing 100
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7 Metaphors That Every Aspiring Leader Should Emulate

Startup Professionals Musings

Great entrepreneurs are not just idea people and then managers, they are extraordinary leaders. Most investors admit that they invest primarily in people, not ideas, and they inherently believe that they can sense this leadership ability needed to get the rapid growth and 10x return we all strive for.

Coach 114