Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. The tools and measurements are the same for both. These give good customer connection and SEO.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. The tools and measurements are the same for both. Marty Zwilling.

Social Media 103

Social Media Media Marketing Startup 103

Startup Professionals Musings

JUNE 18, 2012

Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. As a result, being an entrepreneur in now within the financial reach of almost everyone. Marty Zwilling.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. The tools and measurements are the same for both. Marty Zwilling.

Media 92

Media Social Media Marketing Resource 92

Startup Professionals Musings

NOVEMBER 12, 2013

Assess cost versus value with analytics and measurement tools. If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Key measurements should always include return on investment, and visibility to the targeted audience. The route to success is not a random walk.

Social Media 93

Social Media Content Startup Web 93

Startup Professionals Musings

OCTOBER 3, 2012

Assess cost versus value with analytics and measurement tools. If you web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Key measurements should always include return on investment, and visibility to the targeted audience. Search engines. like Google.

Startup 96

Startup Social Media Content Paid Search 96

Startup Professionals Musings

FEBRUARY 13, 2010

Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. As a result, being an entrepreneur in now within the financial reach of almost everyone. Marty Zwilling.

Startup 50

Startup High Tech Search Engine Optimization SEM 50

SoCal CTO

MARCH 22, 2007

Its also been interesting to see the interaction of tools involved - Social Networking, Blogging and a Discussion Group. LinkedIn has been my primary tool for keeping track of who to invite. * Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 to help bloggers and blog readers with comments.

Blogging 150

Blogging CTO Coach CTO Hire Southern California 150

InfoChachkie

DECEMBER 2, 2009

As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. Such Search Engine Optimization (SEO) is modern-day snake oil. Affiliates invest the up-front marketing expenses required to attract customers. As described more fully in Thrill The Messenger.

Customer 164

Customer Custom Advertising SEM 164

SoCal CTO

JULY 13, 2010

People tend to overvalue past investments when making forward-looking investment decisions. How-to learn about angel/vc term sheets - Gabriel Weinberg , June 28, 2010 I think every startup entrepreneur (and angel investor) should have a good understanding of financing term sheets. The sunk costs trap. Yes, even bootstrappers.

Startup 175

Startup Venture Capital Slides Blogging 175

Both Sides of the Table

MAY 15, 2010

It’s always fun chatting with Jason because he’s knowledgeable about the market, quick on topics and pushes me to talk more about VC / entrepreneur issues. We’re staring to get the hang of how to divide the show up into talking about deals but also talking about issues for entrepreneurs during funding. Short answer: no.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

SoCal Delicious

SEPTEMBER 22, 2008

Heres 5 steps to start exploring: View the "Best Of" list with 50+ essays on viral marketing, gaming, and ads » Get introduced: About this blog, why entrepreneurs and marketers recommend it » Receive updates by email or RSS feed or Twitter. How do you approach collection and reporting and what tools do you use? as you go.

Startup 29

Startup IP Email Report 29

SoCal CTO

MARCH 16, 2007

And in fact all our globally-connecting-social-networking tools are making face-to-face more, not less desirable. Thanks to the tools yall are building, we now have more far-flung friends--including people weve never met f2f--than ever before. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150