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How Boards Need to Evolve Over Time

Both Sides of the Table

And here’s an important point that I think modern entrepreneurs often forget: Investors are “co-owners” of your business. There are just as many bad entrepreneurs who do bad things. I should note that my friend Brad Feld has written a new book on the subject that I would recommend if you want the bible on the topic.

Startup 325
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Guerilla Marketing Fail – What I Learned From The Austin Police

InfoChachkie

Acrobatic ninjas, the Austin Police and several livid tradeshow executives – a perfect recipe for a reality television show, but not a great combination for Seth Epstein’s startup, Social Stay. Both the video and Seth’s post are excellent primers regarding how to deal with guerilla marketing gone wrong. By: Seth Epstein.

Marketing 230
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Are You an Entrepreneur?

InfoChachkie

Hint: He was an entrepreneur. The same is true of entrepreneurs. Entrepreneurship is so highly valued in the Western World that some people try to convince themselves that they are an entrepreneur, when in fact they would be better off at a Big Dumb Company (“BDC”). Entrepreneur Does Not Equal Inventor.

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Confessions Of A VC: Crap – Why I Passed On Uber’s Seed Round

InfoChachkie

A VC has done their job when their funds include enough great companies to generate an industry-leading outcome. Thus, while it is painful for a great investment to pass you by, the pain is wistful, not acute. i thought it was a great idea given how crappy cabs are and it seems to be getting traction. If so, not a great fit.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

This entry focuses on how you can minimize your cost per customer acquired by systematically establishing the infrastructure necessary to track the results obtained from a variety of online and offline marketing vehicles. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels.

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