Entrepreneur Metrics Social Media Study 
Startup Professionals Musings
NOVEMBER 2, 2013
When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.
Startup Professionals Musings
AUGUST 15, 2022
Per a recent study by networking giant Cisco , the world’s yearly mobile data traffic has grown 17-fold over the past 5 years, reaching 11.5 Virtual living: the rise and growing dominance of social media. Data enable: use metrics and measurements. exabytes per month at the end of 2017, of which more than half was video.
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Startup Professionals Musings
MAY 12, 2021
Do case studies and gather customer testimonials, as well as build relationships that lead to advocacy, loyalty, and word-of-mouth support. Use social media for marketing, not just feedback. Build a marketing plan with deliverables and metrics. Avoid the use of jargon, big claims, and special promotions.
Startup Professionals Musings
JULY 9, 2011
I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success.
Startup Professionals Musings
NOVEMBER 11, 2019
Per the latest study by networking giant Cisco , the world’s yearly mobile data traffic has grown 17-fold over the past 5 years, reaching 11.5 Virtual living: the rise and growing dominance of social media. Data enable: use metrics and measurements. In addition, more people now own cell phones than toothbrushes.
Startup Professionals Musings
JULY 30, 2014
Certainly, I’m not recommending just one more Facebook, with a couple of features from Twitter, since social media has an unlimited potential for innovation. According to a recent Harvard Research study, first-time inventors spend at least a third more on their initial technology than later innovators.
Startup Professionals Musings
MAY 31, 2015
Per a new study by networking giant Cisco , the world’s yearly mobile data traffic grew 69 percent in 2014, reaching 2.5 Virtual living: the rise and growing dominance of social media. Data enable: use metrics and measurements. exabytes per month at the end of the year. Gamify: engagement to get what you pay for.
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