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Product Manager Entrepreneur Mark Geller

SoCal CTO

Visible networking is turning into a really great opportunity to get to know people better, get to meet new people, and have some interesting conversations. He has a really interesting background as a product manager and now an entrepreneur. Like many product managers, my background is fairly eclectic.

Product 150
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. But being best-in-class at online marketing is also a sine qua non to standout from your peer group.

Marketing 379
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Internet Business Lingo Quiz for Entrepreneurs

Startup Professionals Musings

Many of the investors and entrepreneurs I know still don’t realize that they need to use and understand the Internet, even if their business is not e-commerce. See how many of the following “new” Internet concepts you recognize, and can explain in terms of value to your business. Here is a quick test of your real Internet savvy.

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10 Keys to Making an Entrepreneur Website Credible

Startup Professionals Musings

Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Highlight interviews and reviews from recognized industry sources, and news sources. Put yourself on the site. People buy from people. Create a positive online image.

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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). My general rule is that it’s good to be stealth in the early days while you’re building your product and testing your market. You need some guidelines to make decisions.

Marketing 380
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Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

Marketing 389
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Gary Vaynerchuk: You’re Either Positive or You’re Not

Tech.Co

Gary Vaynerchuk , serial entrepreneur, CEO and cofounder of VaynerMedia , and New York Times best-selling author, has never shied away from sharing success tips and motivating people to get out there, get stuff done, and find happiness in life and work. Voice becomes the new search. Photos: VaynerMedia.

Startup 70