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Entrepreneurism is all about personal risk.

Berkonomics

The same is true about marketing. Here’s the ultimate thing about entrepreneurism. Resources such as money, experience, statistics about your target, experienced marketing and sales talent, and especially a compelling need and attractive product are all important to the ultimate success of an enterprise.

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VC Confessions: I Don’t Really Care About Your Product Demo

InfoChachkie

The entrepreneur cannot wait to show me their product via a demo. Most entrepreneurs seem confused by my reaction and often say something like: “VCs love demos. You’re the first one I’ve met who didn’t want to see our product.” GUI Fever – Entrepreneurs are often justifiably proud of their clever, clean user interfaces.

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Should Startups Care About Profitability?

Both Sides of the Table

(They actually lost about $175 million in cash in that quarter, FWIW. The most obvious way to explain this is with sales people. If you hire 6 senior sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business 6 months.

Startup 227
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9 Messages From Sales Training May Save Your Startup

Startup Professionals Musings

Most aspiring entrepreneurs believe that a great idea alone will assure business success. Yet in this age when customers have a thousand alternatives, and are overwhelmed by a multitude of messages, sales efforts can make or break a business. Your first idea about where pain resides is nearly always wrong.

Sales 139
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Every New Venture Needs A Product And A Business Plan

Startup Professionals Musings

Most technical entrepreneurs I know demand the discipline of a product specification or plan, and then assume that their great product will drive a great business. Serious investors, on the other hand, look for a professional business plan or summary first, and hardly ever look at the product plan.

Product 112
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Why Your Startup Needs a Sales Methodology

Both Sides of the Table

Like most startup entrepreneurs, when I began my first company in 1999 I had no formal sales experience. It’s what I call “ the evangelical phase ” of a company in which you’re out trying to persuade customers that a product you’ve designed is going to meet their needs better than other solutions on the market.

Sales 393
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Nothing negative about Positive Food’s meal expansion plan after $7M investment

TechCrunch LA

In January 2020, the company was in discussions with Whole Foods about launching a pilot of its meals in a few stores. Positive Food’s vertical integration technology is mainly done in-house, including production and a cold-chain logistics network. However, there was a silver lining for Positive Food.

Invest 175