Equity Marketing Networking Writing 
TechCrunch LA
FEBRUARY 11, 2021
Since the beginning of the year, three companies have been acquired by special purpose acquisition vehicles and are on a path to go public, while a third has raised tens of millions from some of the biggest names in private equity investing for its own path to commercial viability. One more deal soon followed.
TechCrunch LA
NOVEMBER 4, 2019
The second phase was the emergence of influencer marketing, or connecting those influencers to brands to leverage their audiences … Now that influencer marketing has become an established part of the marketing playbook, we are in phase three: tools to help influencers further monetize their influence, like Cameo, and then manage their lives.”.
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Startup Professionals Musings
OCTOBER 16, 2020
Just because you want to start a business doesn’t mean you are entitled to outside equity, loans, or crowdfunding. Understand and write down every expense, and budget for required costs, especially initial inventory and accounts receivable delays. Don’t forget to do continuous marketing and networking.
socalTECH
MARCH 12, 2013
What is it about the content delivery network market which has enabled Santa Monica-based EdgeCast to go from startup to over $100M in revenues in only a few, short years? We serve up four to five percent of the global Internet on our network. James Segil: EdgeCast is the fastest growing CDN in the world.
Both Sides of the Table
OCTOBER 17, 2019
Just as I was getting the swing of things the world shifted beneath my feet and the stock market went into a free fall and venture capital all but shut down for nearly a year. We now serve many large clients like Dish Networks, Dignity Health, and U.S. We not only have our Series A funds that can write $500k?—?$15
Startup Professionals Musings
JUNE 12, 2015
Every investor in your startup, even friends and family, normally expects a share of your company (equity), which means your return for all your effort goes down quickly. This is at least double the time required for most equity investments, and may be a delay you can’t afford in keeping up with the market and your competitors.
TechCrunch LA
FEBRUARY 20, 2019
Capitalism is fundamentally about timing, since market competition is about finding opportunities before others. Anyone who has worked in a large company further knows that timing a product launch or a new marketing strategy has more to do with internal politics than reading market forces. When should you start a company?
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