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7 Steps To Creating An Effective Personal Brand Today

Startup Professionals Musings

Since the start of the digital revolution several years ago, when the Internet and social media gave everyone instant access to you as well as your business, I have recommended personal branding as a basis for survival and thriving in this new world. Seek expert mentors and always evaluate feedback.

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6 Sources Of Purpose To Drive Business Success Today

Startup Professionals Musings

For example, TOMS shoes inspired everyone by highlighting and effectively communicating a higher purpose from founder Blake Mycoskie of helping the needy by donating a pair of shoes for every pair sold. You see this today on the Internet with people who dominate social media as “influencers,” leading customers to new trends and brands.

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5 Current Technologies Still Have Room For Innovation

Startup Professionals Musings

A common request I get while mentoring entrepreneurs is for a copy of the startup checklist they need to follow, in order to build a successful new business. Other examples include smart-home remote control, cell-phone tracking, and remote auto traffic sensors. Social Media. I wish it was that easy. Mobile Computing.

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5 Actions To Convince Your Boss You Are Accountable

Startup Professionals Musings

For example, a couple of years ago, Starbucks' chief executive officer, Kevin R. I often think of the scope of this example in my role as mentor to a struggling entrepreneur who is quick to blame his problems on employee mistakes, or even changing customer expectations.

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5 Keys To A Viable Spending Rate And Cash Management

Startup Professionals Musings

As a mentor to many entrepreneurs and startups, here are my best recommendations for keeping the burn rate low, planning ahead and maintaining credibility with investors: Manage cash flow personally every day. Use social media for early marketing. Social media is not rocket science.

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5 Strategies To Thrive Despite Information Overload

Startup Professionals Musings

Every business leader I know is overloaded with data these days, with a wealth of new business tools, social media channels, and countless emails and text messages. For example, just think of the data generated and captured for every online customer purchase transaction on the Internet.

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We Need Entrepreneurs Who Think Like Revolutionaries

Startup Professionals Musings

The realm of an entrepreneur is all about change, but in my experience as a mentor to business founders, I hear too much about incremental change, and not enough about revolutionary change. Today every small business can look big, via a modern website, visibility on social media, and taking an active role in popular causes.