SoCal CTO

JULY 13, 2011

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others.

Content 175

Content Startup Social Media IP 175

Startup Professionals Musings

JUNE 5, 2019

With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers. One bad customer experience will kill not only one customer, but many future ones, who hear the message via social media and friends. The world has changed.

Customer 84

Customer Custom Company Companies 84

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 100

Marketing Social Media Framework Media 100

SoCal CTO

APRIL 1, 2009

I am excited to be participating in and announcing the of: Southern California Tech Central This is a community of people in Southern California who have come together to help find and organize the best content from blogs, news sources and other web sites all around technology in So Cal. And perhaps to stimulate new connections.

Southern California 150

Southern California TechEmpower Technology Council Metrics 150

Startup Professionals Musings

MAY 4, 2020

For example, I used to regularly hear pitches for the next great social media site, usually focused on a special interest or niche , such as photography, cooking, healthy living, or a thousand others. Define success metrics, and measure progress regularly.

Startup 123

Startup Outsource Development Entrepreneur Outsource 123

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

FEBRUARY 23, 2018

Use social media for more visibility. Adopt a project-based revenue model with metrics. For example, a marketing project would be the number of leads generated or ad impressions, instead of recommendations for improving the process. Leadership by example works at all levels of a company.

Social Media 56

Social Media Software Review Customer Custom 56

Tech Zulu Event

JULY 20, 2012

Social Media brings that to the forefront again because we’re [again] interested in the one to one interaction which was so terribly important back in the 80′s when companies were trying to optimize service.” In terms of UX, Reiss says that right now everyone is focused on social media.

Social Media 101

Social Media Design Los Angeles Media 101

SoCal CTO

NOVEMBER 10, 2009

You mention social / viral aspects at both Google Photos and United Online. What were those and how is that changing now given how things are changing in social media? However, the way I would put it is that many, if not most, experiences--both online and offline--are more engaging when they can be shared socially.

Product 150

Product Entrepreneur Social Media Google 150

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. What's the idea behind Sometrics? So who is using your software?

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. What's the idea behind Sometrics? So who is using your software?

Social Media 100

Social Media Advertising Social Network Userplane 100

Tech Zulu Event

APRIL 1, 2015

If you are selling beauty products for example, Dove commercials are a good example. Social media is a favorite among small business owners. However, social networking sites also have rules. Facebook, for example, do not allow posts that are “very promotional.” Know the rules. Need a ruler?

Guide 40

Guide Social Media Content Advertising 40

SoCal CTO

MARCH 22, 2007

See Five Things Meme as an example. as an example. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Los Angeles Social Media Starters What is Visible Networking? Los Angeles Social Media Starters What is Visible Networking?

Blogging 150

Blogging CTO Coach CTO Hire Southern California 150

SoCal CTO

JUNE 9, 2010

Now, thanks to social media, you don't have to outspend. Through advertising or direct sales, these sites harvest intent. A FB ad targeted at one person (my wife) - Gabriel Weinberg , May 14, 2010 The other day I gave a presentation with Steve Welch on the use of social media in politics. You could just outspend.

Startup 248

Startup Venture Capital Conference Social Media 248

Both Sides of the Table

MARCH 25, 2016

I like to use the example of a company I backed called MakeSpace because it’s such an easy an obvious market to understand. For example, if you’re going to build a travel planning website (as many, many startup entrepreneurs do) your basic research would be: How much do people spend on travel books / guides today?

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

JANUARY 6, 2021

Most ecommerce sites highlight this feature. It’s important to define your growth strategy, document it, communicate it to your team, and align metrics and employee rewards to target goals. Select a single dimension to measure momentum. Momentum requires a team culture of high motivation and engagement.

Technical Review 160

Technical Review Technical Advisors Startup Mentor 160

Tech Zulu Event

NOVEMBER 28, 2011

It’s the only site aside from Google I go to every single day so that I don’t miss out on an incredible offer. And he showed us examples how implementing his team’s innovations directly sky rocketed company sales. Noah has what I believe he called “Thank You metrics”.

Metrics 87

Metrics Email Startup Technical Review 87

Tech Zulu Event

SEPTEMBER 24, 2013

They would search through Craigslist and other jobs sites for a film crew and the process of finding people manually was quite cumbersome. Is it kind of like social media platform? We narrowed it down to key-metrics. For example, a cast member is really going to care about how they are going to be viewed.

Content 81

Content Entertainment Startup Los Angeles 81

SoCal Delicious

SEPTEMBER 22, 2008

First, let me recommend reading a previous blog, called omg I’m just a startup, I can’t do those fancy metrics. You might, for example, hold events in the rough key/value form: user_id, event_name, value, datetime. Aggregate metrics. This blog is to address these questions. Make sense? System performance and uptime.

Startup 29

Startup IP Email Report 29

Startup Professionals Musings

JULY 22, 2019

Inbound marketing is all building two-way virtual relationships, which are the norm for today’s generation via social media, mobile apps, recommendations from “friends” and influencers, modern websites with customer-focused content, friendly forums, and chat bots. Implement marketing metrics based on inbound data.

Marketing 94

Marketing Social Media Technical Review Customer 94

Tech Zulu Event

JANUARY 20, 2014

While we entertain startup strategies such as being lean or agile, it’s impossible to ignore that, for example, LA has a culture of entertainment , Nashville that of music , New York, a culture of finance and fashion , and Silicon Valley, indeed, a culture of disruptive innovation. Natural language merchandiser Compare Metrics.

Technical Review 71

Technical Review Commerce Yahoo Web 71

Xconomy

SEPTEMBER 23, 2016

This is only one of the ways social media and other technologies are changing the experience of forming our views on election issues and choosing our candidates. The use of biological metrics and neuroscience in marketing is starting to expand to political research and campaign strategy-making.

Technical Review 40

Technical Review News Social Media Startup 40