Startup Professionals Musings

JANUARY 17, 2013

In fact, the average spent by Inc 500 companies for sales and marketing expense continues to hover around 10% of overall revenues. Use social media and Search Engine Marketing (SEM) to start. For example, exhibiting at trade shows is very expensive, and usually not very productive. Get exposure for your expertise.

Marketing 106

Marketing Startup Social Media SEM 106

Startup Professionals Musings

JUNE 18, 2012

Here are a few examples: Setting up the business. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. For example, a furniture retailer might need a storefront and staff, while you might run an online retail business, at home in your shorts, with no facility or staff at all.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Startup Professionals Musings

MARCH 16, 2014

In fact, the average spent by Inc 500 companies for sales and marketing expense continues to hover around 10% of overall revenues. Use social media and Search Engine Marketing (SEM) to start. For example, exhibiting at trade shows is very expensive, and usually not very productive. Get exposure for your expertise.

Marketing 102

Marketing Funding Social Media SEM 102

Startup Professionals Musings

FEBRUARY 15, 2011

Here are a few examples: Setting up the business. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. For example, a furniture retailer might need a storefront and staff, while you might run an online retail business, at home in your shorts, with no facility or staff at all.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

Startup Professionals Musings

DECEMBER 7, 2010

In fact, the average spent by Inc 500 companies for sales and marketing expense continues to hover around 10% of overall revenues. Use social media and Search Engine Marketing (SEM) to start. For example, exhibiting at trade shows is very expensive, and usually not very productive. Get exposure for your expertise.

Marketing 94

Marketing Startup Social Media SEM 94

Startup Professionals Musings

FEBRUARY 21, 2011

Here are a few examples: Marketing specialists. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. This world changes rapidly and needs a highly focused specialist to keep up.

Entrepreneur 89

Entrepreneur Services Product Search Engine Optimization 89

Tech Zulu Event

APRIL 24, 2013

For about 50 years, (…cough M) Ad Men, or marketing and sales individuals, have been the kings of organizational hierarchy … and then came the Internet of things and engineers took over the throne. A good example of growth hacking was Andrei Marinescu’s role as head of customer acquisition for Hulu.

Hulu 111

Hulu Startup Social Media Organization 111

Startup Professionals Musings

FEBRUARY 13, 2010

Here are a few examples: Setting up the business. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. For example, a furniture retailer might need a storefront and staff, while you might run an online retail business, at home in your shorts, with no facility or staff at all.

Startup 50

Startup High Tech Search Engine Optimization SEM 50

Startup Professionals Musings

FEBRUARY 24, 2010

Here are a few examples: Marketing specialists. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. This world changes rapidly and needs a highly focused specialist to keep up.

Entrepreneur 48

Entrepreneur Search Engine Optimization Startup SEM 48

InfoChachkie

DECEMBER 2, 2009

In the example above, you may find that although radio listeners cost $50 more than your average cost per customer, they may correspondingly have a longer life and thus a higher lifetime than your average customer. However, Search Engine Management (SEM) is not a “set and forget” exercise.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

APRIL 26, 2016

profitable and companies like Amazon who chose to focus on growth > profitability were not losing money on each book sale (ie they were gross margin positive). So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. Gross margin positive !=

Metrics 150

Metrics Startup SaaS Course 150

Both Sides of the Table

MARCH 25, 2016

I like to use the example of a company I backed called MakeSpace because it’s such an easy an obvious market to understand. For example, if you’re going to build a travel planning website (as many, many startup entrepreneurs do) your basic research would be: How much do people spend on travel books / guides today?

Startup 150

Startup Marketing Study SEO 150

InfoChachkie

OCTOBER 13, 2009

Sales – Many publishers, including Grit, encouraged newspaper boys to create new routes and expand existing ones by aggressively selling subscriptions to non-subscribers. This pay-per-newspaper formula directly rewarded the children’s sales efforts and sparked a life-long entrepreneurial fire in generations of newspaper boys.

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222