Both Sides of the Table

FEBRUARY 7, 2013

For Ethan it came down to two companies – BuildOnline or Google. ” I proclaimed to Ethan, “Google is at $400 / share. ” So Ethan went to work as a product manager at Google Video. When Ethan was considering leaving Google we talked about it. What do we like about OpenTable?

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

Both Sides of the Table

JANUARY 12, 2014

Yesterday I wrote a post about “ growth hacking ” and why I thought it was wrong that people were hating on the term unnecessarily. Product is simply about defining a physical good or service that would be valued by consumers of the product more than existing alternatives based on functionality, quality and/or price.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

NOVEMBER 22, 2009

I myself recently covered the topic when I spoke about why GRP Partners invested in Ad.ly. People feel angst about advertising in any form – I feel the same feeling about advertising as most consumers. I know that advertising is important to inform consumers of offers – the same reason many tech companies use SEM.

Advertising 277

Advertising Technical Review GRP Partners Google 277

socalTECH

MARCH 13, 2020

Dmitri Leonov: We built a distribution business for equipment for the spa industry, and have had 10,000 client over that time, but in the last few years, we've really focused on talking to spa customers about their needs in the market. What's different about our business model is to bring them customers.

Template 124

Template Beverly Hills Startup SEM 124

Both Sides of the Table

FEBRUARY 21, 2010

One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. But of course Google eventually became the massive winner in this category. The affiliate networking market alone is about a $2 billion industry now. These purchases are more complex in nature.

Advertising 284

Advertising Invest RSS CPC 284

Both Sides of the Table

APRIL 26, 2016

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. If you can’t raise — you’re dead. End of story.

Metrics 150

Metrics Startup SaaS Course 150

Both Sides of the Table

APRIL 4, 2011

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And if you’re not meeting as a team to discuss these metrics and have a regular debate about how you’re doing and what needs to change then I can assure you that you’ll never reach your destination. How many through SEM?

Metrics 346

Metrics Startup SEO Customer 346