Startup Professionals Musings

JUNE 4, 2021

If you sell widgets, and a user is searching for widgets, your ad will appear on the first page. This is NOT the same as or better than Search Engine Optimization (SEO). PPC is sometimes called “buying your way into search results.” Both have the same end goal of getting people to your website.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

APRIL 29, 2019

Equally important, if someone does find your site, your content must stand out above all similar sites, to keep visitors engaged, close a sale, and get customers to return. All of this is possible on every small business budget, since all the major blogging platforms, including WordPress, Blogger (Google), and Tumbler are free.

Blogging 85

Blogging Search Engine Optimization Writing SEO 85

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. Their computers then cleverly merge your ads with search results when users search words imply an interest in your products. This is NOT the same as Search Engine Optimization (SEO).

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

DECEMBER 14, 2013

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. These range from basic search engine optimization (SEO) tracking, like Google Analytics , to a new generation of marketing platforms, like HubSpot.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Startup Professionals Musings

APRIL 7, 2017

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. These range from basic search engine optimization (SEO) tracking, like Google Analytics , to a new generation of marketing platforms, like HubSpot.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

NOVEMBER 3, 2012

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. These range from basic search engine optimization (SEO) tracking, like Google Analytics , to a new generation of marketing platforms, like HubSpot.

Tips 93

Tips Search Engine Optimization Summary Startup 93

Startup Professionals Musings

OCTOBER 3, 2010

Search engine marketing is simply buying advertising for your business from Google or another search engine company. Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. Cost per click (CPC).

SEM 90

SEM Marketing Startup Search Engine Optimization 90