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Gradient X Finds $3.75M For New Mobile Ad Play

socalTECH

A trio of online advertising vets are heading up a new, mobile advertising firm, Gradient X , which said this morning that it has raised $3.75M in a seed financing round. The firm said it will provide a demand side platform focused on advertising on mobile media. READ MORE>>.

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Building A Dream Team For Mobile Advertising, with Gradient X

socalTECH

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). Why tackle mobile?

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Burstly Opens Skyrocket To All App Developers

socalTECH

Santa Monica-based app testing and anlytics developer Burstly has opened up access to its mobile monetization platform, extending access to its SkyRocket product via a self-serve offering. Burstly announced the move this morning, in addition to reorganizing its corporate structure around its multiple mobile app services.

Develop 196
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Burstly Snags $1.8M For Mobile Ad Tools

socalTECH

The funding round came from GRP Partners and Rincon Ventures. Mark Suster at GRP lead the firm's investment, with Jim Andelman heading up Rincon's involvement. Tags: rifkin evan advertising mobile capital venture burstly. Los Angeles-based Burstly announced Tuesday afternoon that the firm has raised $1.8M READ MORE>>.

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Gradient X Snags Exec From OpenX

socalTECH

Gradient X , the online mobile marketing and advertising technology developer backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, and others, has snapped up some talent from OpenX with its latest hire. READ MORE>>.

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How ChowNow Delivers Mobile Orders For Restaurants, With Christopher Webb

socalTECH

It's a huge development task to develop your own mobile application, connect into Facebook, and create an online ordering system--unless you use the software from ChowNow (www.chownow.com), one of the newest startups to get funding here in Los Angeles. Christopher Webb: ChowNow is a platform for restaurants, focused on online ordering.

Mobile 197
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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). The world is going mobile. The Kindle has already revolutionized book reading.

Mobile 282